What are Amazon Reviews?

Amazon reviews are an invaluable resource for customers who want to make informed decisions before they purchase a product or service. Reviews provide honest and unbiased opinions from real people who have used the product or service, making them reliable sources of information. 

It helps customers make better buying decisions, and businesses gain valuable insights into what their customers think about their products and services. They are necessary because they give potential customers a way to quickly assess the quality of a product or service without trying it out for themselves. 

Why are Amazon Reviews Important? 

Amazon reviews are an integral part of the customer experience. They provide potential customers with valuable insights into the product or service they are considering buying and give feedback to the seller about how their products or services are performing.  

According to an online study, 95% of consumers read amazon reviews before purchasing a product. While 67% of people say; they don’t trust a high rating unless it has many reviews! 

They are written feedback that shoppers can share about products they purchase on Amazon. It shows how a product did (or did not) meet the shopper’s unique needs. By reading reviews, customers get an idea of what to expect from a product or service before investing their money.  

This helps them avoid disappointment and makes sure that they are getting exactly what they paid for. Amazon reviews also help businesses understand customer feedback and use it to improve their products and services over time. 

How do Reviews affect your business? 

Amazon reviews are one of the most influential factors in helping customers make any purchase. As an e-commerce business, it is necessary to understand how Amazon reviews can affect your business and how you can use them to your advantage.  

Reviews provide potential customers with an unbiased opinion about a product or service. Positive reviews can help build trust and credibility, while negative reviews on Amazon may deter potential customers from making a purchase. Understanding how Amazon reviews work and using them effectively can be the difference between success and failure for any e-commerce business. 

How do they help your business? 

  • Amazon reviews are a powerful tool for businesses to build trust and credibility. They provide an opportunity to highlight quality products and services and the level of customer service provided by a company.   
  • These reviews can improve product listings, optimize SEO rankings, and increase visibility on Amazon.   
  • By leveraging Amazon reviews, businesses can gain valuable insights into customer preferences and develop strategies for better targeting potential customers.   
  • In addition, Amazon reviews can help reduce returns by providing customers with an accurate description and honest feedback about a product or service before they make a purchase decision.  

What are Amazon Ratings? 

A rating is the star rating (between one and five stars) that a customer supports a product (or its features). One-tap ratings on Amazon, which allowed users to give a star rating without writing a full review, were launched by Amazon in 2019. 

Even when they do not have the time to write a thorough review, one-tap ratings encourage customers to provide feedback. Additionally, it is one of many strategies that Amazon has employed to prevent fraudulent reviews. 

Relation Between Ratings & Reviews 

For many brands, Amazon is an integral sales channel. You may boost sales, gain awareness, and find ways to enhance your products and customer experiences by consistently producing a lot of ratings and reviews. 

Star ratings on Amazon influence the purchase behavior of a customer. Customers are likely to learn more about a product and buy the product if they notice that it has a high overall star rating. 

How Can We Help? 

Our dedicated team at Lyxel and Flamingo helps brands with Amazon reviews through our in-house Voice of Customer (VoC) platform Weavr. Weavr aggregates customer reviews in real time and supplies brand feedback on e-commerce platforms. It also assesses real time sentiment and drivers of equity for brands, enabling them to understand the impact of their customer’s experience on their brand equity. We help brands stay on top of customer feedback and improve their offerings and experience, with a positive impact on their brand equity 

Let’s Talk Business! Get in touch with us at www.lyxelandflamingo.com