January 18th & 19th, 2024

Events so far...

Inspiration for Elevate’24 and our vision for 2024

Insight into Full-funnel strategies with Amazon Part-1

Insight into Full-funnel strategies with Amazon Part-2

Insight into Full-funnel strategies with Amazon Part-3

Insight into Full-funnel strategies with Amazon Part-4

Why and how to plan for e-commerce for 2024 Part-1

Why and how to plan for e-commerce for 2024 Part-2

Marketing opportunities and yearly events

Introduction to Weavr

Full-funnel creative thinking on E-Com

Marketing opportunities, case studies, and trends for 2024

Full-funnel, WhatsApp and the GenZ

Target GenZ - 200mn of them

Tapping the influence of GenZ

How and what to think creatively for full-funnel

Engage and tap into high-intent audience

Discussion on date-driven e-com

Brand awareness and advertising opportunities

Importance of non-biddable in AOP

So How Are You Budgeting Your Marketing Plan For 2024?

As the market is constantly evolving with new disruptive forces like Quick Commerce, Omnichannel thinking, new platforms gaining ground, shifting media consumption behaviour of millennials and GenZ - media planning can indeed seem daunting.

That's where the Annual Operating Plan (AOP) comes in – a powerful structure that’ll help steer your brand towards success with clear intent and a defined purpose.

Event Details

ELEVATE 2024 - AOP: The Winning Plan

January 18th & 19th, 202410 AM Onwards

About ELEVATE 2024

L&F ELEVATE 2024 is a platform where industry experts will meet to share invaluable insights, case studies, frameworks & platform learnings that would help marketers plan their AOP for the next financial year better.

We'll also engage in panel discussions with brand custodians, marketplaces & other important platforms to help you take away nuances that'll go on to become the winning difference in your marketing plan for 2024.

Insights from Marketing & Product Leaders

  • 1.
    How to reach GenZ A generation with high influence in purchases
  • 2.
    Maximizing creative outcome Full funnel creative planning for a diverse demography
  • 3.
    Scaling up on Quick Commerce? Opportunities for brands to reach premium households
  • 4.
    First Party data and Hyper-personalisation New disruptive forces in 2024
  • 5.
    Creator Economy ROl
  • 6.
    The transition from e-commerce to experience commerce
  • 7.
    Measurements How to measure the impact on DIGITAL better
  • 8.
    The Rise in Offline Hvperlocal expansion for omnichannel success

About #lyxel&flamingo

#Lyxel&Flamingo Elevate Summit is an invite-only conference for entrepreneurs, growth marketers, and product owners from consumer brands. It aims at helping you network with and learn from experts and leaders engaging customers and driving growth in a digital-first world. Building long-lasting customer relationships is the biggest growth lever. We invite leaders who share stories, discuss strategies, and teach frameworks on customer engagement and growth.

For more details, please reach out to [email protected]

Day 1: Jan 18th,2024

Time Speaker Topics
10:00AM - 11:00AM Registration
11:00AM - 1:00PM Amazon
  • Mastering Amazon's full funnel features for comprehensive brand building
  • Strategic product positioning and using data
  • Driving insights for campaigns that engage customers from awareness to conversion
1:00PM - 2:00PM Lunch
2:00PM - 3:00PM Flipkart
  • Flipkart's ad products and the essentials of e-commerce planning for the year
3:00PM - 4:00PM Zepto
  • Zepto's ecosystem and opportunities for brands in advertising and yearly events.
4:00PM - 5:00PM L&F & Weavr
  • E-Commerce Creative thinking
  • Introduction to Weavr
5:00PM - 6:00PM Big Basket
  • BigBasket's ecosystem, advertising opportunities, brand’s success stories and the latest trends

food menu

Pass around:
  • Cocktail margherita pizza
  • Mushroom vol au vent
  • Cranberry poached pear salad with goat cheese and walnuts
  • Chicken stroganoff
  • Meat balls in tomato relish
  • Spaghetti aglio olio
  • Cottage cheese steak in mushroom sauce
  • Beetroot risotto
  • Assorted Breadbasket
  • Strawberry cheesecake

Day 2: Jan 19th,2024

Time Speaker Topics
9:30AM - 10:30AM Registration
10:30AM - 11:30AM Meta
  • Harnessing the power of 'Click to WhatsApp' ads for direct consumer engagement
  • Employing Full Funnel Creative Thinking strategies with Meta
  • Unpacking the tactics to engage the influential GenZ
11:45AM - 12:30PM Snapchat
  • How Snapchat can effectively target the 200M Gen Z audience in India
12:40PM - 1:10PM Hotstar
  • Winning strategies in the OTT era with Disney+Hotstar
  • Why OTT is essential in modern marketing strategies
  • Key principles and creative best practices for optimizing ROIs
  • The vast potential of Connected TV in reaching wider audiences
1:10PM - 2:00PM Lunch
2:00PM - 3:15PM Google
  • Role of Gen Z as both consumers and brand advocates
  • Full-funnel thinking in your Annual Operating Plan
  • Leveraging YouTube's creator economy
  • Always-on YouTube for brand building and to build salience
  • Enhancing offline store visits through omnichannel experiences
3:15PM - 3:30PM Break
3:30PM - 4:00PM Shopify
  • Fireside Fusion: Shopify Plus Unite for Data-Driven Commerce Success!
4:30PM - 5:00PM Quora
  • Strategies to target 100M highly involved premium decision-makers on Quora
5:00PM - 5:15PM My Gate
  • Importance and impact of Non-Biddable platforms in the AOP planning
5:20PM - 5:35PM Spotify
  • Importance and impact of Non-Biddable platforms in the AOP planning
5:40PM - 6:10PM L&F
  • Full funnel creative thinking
6:30PM onwards Sundowner

food menu

Pass around:
  • Caramelized onion cheese tarts
  • Mushroom bruschetta
  • Beetroot and chickpea salad
  • Creamy Chicken Supreme
  • Grilled fish lemon mustard
  • Penne pasta in mixed sauce
  • Cottage cheese steak with tomato relish
  • Mushroom and spinach risotto
  • Assorted Bread basket
  • Tiramisu

Drinks Menu

  • Red wine
  • White wine
  • Beer
  • Hot toddy

A Glimpse into Our Past Events

From keynote speakers to engaging workshops, our photo gallery captures the essence of what makes our events unforgettable.