In today’s fast-paced world, information is critical. If you, as a business owner, are able to satisfy this one criterion of your customers, you will always win the game. In order to be at the top, you have to be visible, and your information should be one touch away for your customers.

Today being number one in Google search has become a necessity, and there are various ranking factors in SEO that will determine whether you will rank well or not.

Some Top SEO Ranking Factors For 2023

1) High-Quality Content:

‘Content is King,’ and that is a fact. Your website may have all fancy tools, buttons, and visuals, but if the matter inside is not to the point and engaging, you will not just lose your audience, but also Google will forget you too. Conversely, if you are able to provide the right content and also content that is unique and engaging, Google will rank it higher on its search engine result page (SERP).

Here is a checklist of points:

  • Make sure the content is valuable
  • Original content always makes a better impression
  • You need to be up-to-date and provide fresh content
  • The length of the content makes a huge difference

2) Backlinks:

High-quality backlinks ensure higher ranks on search engines like Google as they show the authority of your website. Moreover, this point is one of the vital ranking factors in SEO, and it works best if other high-authority domains get linked to it. It gives credibility to your website and shows that you are trustworthy. Web pages with fewer backlinks get less traffic as they are buried deep in search results and are not easily available.

The following points will make a difference:

  • Authoritative content helps to connect links with credible websites
  • Collaboration with relevant industry-related podcasters
  • Guest posting on industry websites
  • Guest posting on blogs

3) On-Page SEO:

Keywords play a huge role here and are the best way to earn organic traffic. On-page SEO will help you optimize your headlines, HTML tags, and images. You should know that on-page SEO is a constant process, and it makes sure that your content exists on search engine result pages. Keyword ranking factors also help the search engine understand your website and its content.

Make a note of the following points:

  • Title tags are important
  • Pay attention to page headlines and sub-heads
  • Categories and tags for blog content are crucial
  • Semantic markup

4) Website Architecture-Technical SEO:

Making your website architecturally sound is important, just like content. Therefore, it is imperative to establish your content and let Google easily scan the pages of your website. Once Google is able to find your website, your content becomes visible. Google’s priority is user experience, and you need to provide access to Google to provide a smooth sailing experience for its users.

Make sure to keep these key points in mind:

  • Being mobile-friendly is key
  • Optimization of images is essential
  • Slow load times
  • Missing images

5) Keywords:

Keyword ranking factors play a major role today in the search engine industry. While creating a website, you must keep the potential customer in mind and their needs. Keywords and phrases, if used correctly, increase visibility. Use keywords that come up frequently, and this will give you a chance at winning customers. Right keywords help push the search in a better direction for the customer and are also beneficial for your site.

Some key words to keep in mind:

  • What
  • How to
  • Examples
  • Tips

6) Include Authorship:

Authorship helps you connect with your audience, and one-on-one experience is always good for business. Customers feel safe and have more faith when they see a name on a blog post rather than just the word ‘admin.’ Adding a picture or bio of the author helps build credibility. This faith by the customers also creates credibility and provides validity to readers as well as search engines.

Key elements to keep in mind:

  • Keep information short
  • Write in the third person
  • Include credentials
  • Include connecting information or where it is available

7) Rankbrain:

Rankbrain assists in boosting the ranking factors in SEO and is nothing but a learning-based search engine algorithm that is mechanical. It tries to understand the user’s intent and search patterns and provides accurate results for the company. The company/business can then use long-tail keywords accordingly to promote its brand.

Optimize your content for the rank brain by:

  • Using natural language
  • Strengthen relevance
  • Improve click-through rate (CTR)
  • Time on page (Dwell Time)

8) Brand and Domain Power:

One of the critical elements of business today is to create brand awareness. A brand is the client/customers’ perception of a company. People trust brands because of their credibility, and this value transmutes to revenue. Along with brand value and domain power or authority, you are most likely to get a better ranking in search engines, as it is one of the important ranking factors in SEO.

Key strategies to keep in mind here are:

  • Analyze your target audience
  • Define your tone of voice
  • Increase retention and customer loyalty
  • Participate in events

Domain Power

  • Exact match domains
  • Domain seniority (longer the better)

9) Use Categories and Content Hubs:

When a customer steps into a shopping mall or departmental store, their experience enhances if they have a shopping list divided into categories. It becomes easy for the customer to go directly to the category choice of items on their list, which helps them save time. It is the same experience customers expect today in their online shopping experience. With more categories and sections in your online store, the chances of getting sales conversions are higher.

Some of the points to keep in mind on this point of ranking factors in SEO are as follows:

  • Use content pillars as categories
  • Don’t overload the customer by providing too many categories
  • Categorize keywords by intent
  • Understand SERP landscape

10) Local SEO and Local Search Results:

Businesses with physical stores can benefit more from this type of search engine optimization as it helps your business get better visibility. Google’s local search algorithm incorporates a proximity factor, and since Google already has your location, this search becomes that much easier. In addition, 47% of all Google searches seek local information, and if businesses rank well in local search results, they get valuable traffic and customers.

Different ways to boost the local SEO strategy are:

  • Claim and optimize your GMB (Google my business)
  • Collect plenty of customer reviews
  • Focus on local link building
  • Ensure NAP/ citation consistency

11) Google Page Experience Signals:

Page experience, as one of the essential ranking factors in SEO, provides a summary of visitors’ user experience of your site. This information is necessary to identify factors for improving the visibility of search results. But just keep in mind that having a good page experience doesn’t mean you lose great page content, as they are equally valuable.

Few measures to optimize your page experience:

  • Figure out which tools are suitable for you
  • Check if your page is mobile friendly
  • Check if your site’s connection is secure
  • Review your core web vitals and page experience FAQs

12) Add Featured Snippets, Sub-Headings, and Info Graphics:

Solving problems for the clients should be your highest goal. Over 50% of Google searches don’t solve problems. Hence, adding question-and-answer snippets in the proper format becomes a game changer and is one of the vital ranking factors in SEO.

Also, creating sub-headings plays a huge role as it helps Google to understand your content. It also gives a structure to your reader while going through your page and improves user experience. Finally, using bold text in different font sizes helps to highlight important topics.

A visual representation of information or data is always engaging. The combination of pictures and words is helpful in describing a complex problem easily and makes grasping information smooth for the reader. 

Key points to take note of are as follows:

  • Use infographics to spice up landing pages
  • Infographics as slideshows are always interesting
  • For subheadings, always use tags like H1, H2, H3
  • Make the tag unique
  • To provide relevant snippets, try to understand the searcher’s intent
  • Be aware of competitor’s featured snippets


There is no doubt that SEO makes a huge difference to businesses. High-value content and excellent user experience are the basis of all ranking factors in SEO. Taking key notes of Google ranking factors can make or break your online marketing strategy. Understand the basics and keep yourself up to date with what is new so your business can succeed.