The digital world is evolving at such a rapid pace that even the most skilled SEOs will struggle to keep up with all of it. With every passing year, new and exciting search engine optimization techniques are introduced. These changes in the algorithms and user behavior can be challenging for a marketer, but they also present an incredible opportunity for brands that are willing to stay ahead of the curve. The fields of advertising, PR, and marketing are shifting and evolving. But, the fastest-changing subgenre of marketing is SEO. It is more significant to keep up with the changing algorithm to improve SERP rankings.

Here are the top SEO trends of 2023 that you must be aware of.

1) TikTok SEO Will Stay For Some Time

A mobile software called TikTok lets its users create brief 15-second clips of video. TikTok overtook Instagram as the topmost app globally for sharing videos and photos. A recent study suggests that there are around 656 million global users of TikTok. The number was predicted to rise by around 15 percent annually, touching 755 million in the year 2022. Therefore Tiktok SEO aces the list of SEO strategies in 2023.

Above 60% of users of TikTok are Gen Z and younger consumers. They are using TikTok as opposed to Google for search purposes. TikTok is receiving a lot of attention from marketers. You need to have the appropriate strategy. Then you can take advantage of the frenzy around Tiktok in order to increase organic search traffic for your brand. You can also attract leads to your brand’s website. 

Following is a list of procedures to take when making your TikTok content SEO friendly:

Utilize Hashtags

To group content in a particular area, hashtags (#) are used. They let the users get to related posts easily. For instance, the hashtag for the cat videos is #catvideos. 

You can target keywords that are related to your brand by using hashtags. Your audience will find your content easily while looking up related topics as a result.

Mention Keywords 

The phrases or words that describe the video are known as keywords. Ensure that you incorporate these keywords within the video description while you make it. 

For instance, “#cats #ViralVideo” marks a video that has cats in it and is a viral video.

Make Videos With Content That Are Relevant

Additionally, you can employ keywords to make videos that have information that is related to your area of expertise.

For instance, a fashion and lifestyle channel can make a video that is labeled “Best Fashion Tips For 2023” and talk about the fashion trends in the year 2023. This kind of video offers helpful information and is aimed at followers of fashion trends. 

Incorporate Visual Components 

Incorporating visual components such as GIFs and images can help enhance storytelling and attract viewers. For instance, incorporating an image of a model wearing trendy clothes for 2023 will make the video seem significant. 

2) Use Structured Data Always 

 Information regarding web pages that have been labeled using machine-readable codes called JSON-LD, Microdata, RDFa, etc., is known as structured data. Search engines can better understand the contents of each page and their relation to one another by this. Adding structured data to the website’s code is the best way to use it. Structured data is necessary for search engines as they should be capable of understanding what data is there regarding your website. If the correct sort of information is not provided, the site won’t be indexed properly.

3) Artificial Intelligence In Marketing Will Persist

Whether using website personalization, utilizing chatbots for customer service, or automation for emails, there are multiple ways to implement AI in the campaigns for marketing. A recent study suggests that the value of artificial intelligence in marketing was around 15.84 billion U.S. dollars in 2021. By 2028, the value would rise to more than 107.5 billion U.S. dollars. Thus using AI will be there in the strategies for SEO.

4) Know Your Consumer 

Understanding user intent and giving user experience a priority is important to SEO. The objective a searcher has for a given query is known as user intent. A user’s experience is what they feel and perceive. How do they experience your app? Your website? Your brand? The end user should always be kept in mind while employing SEO tips and tricks. Internet marketing strategies must be built from the ground up, keeping user experience and intent in mind. They have the same objective of resolving the user’s issues and fulfilling their needs and are thus intertwined. 

5) Content Is The Backbone

The truth is there would not be any data to analyze if the content is not produced. SEO needs high-quality, updated content. Images, infographics, videos, and other visual media will increase traffic to your site, and they will make the website more user-friendly, boosting accessibility and engagement. 

Content written with search engine optimization in mind is fresh, useful information that provides users with the answers or solutions they’re looking for. High-quality content that considers user experience and intent are essential to providing a positive one for site visitors. In the end, it improves how your target audience thinks about your company. Having fresh, useful content added to your website frequently is also appreciated by Google’s search algorithm.

6) SERPS Have Evolved To Be Smarter 

The algorithms of Google have become significantly intelligent over time. This is due to the incorporation of artificial intelligence that impacts the SEO strategies for new websites. The BERT algorithm update is a recent instance. BERT means Bidirectional Encoder Representations from Transformers. Google can now comprehend the language better than humans do, thanks to this update. Unlike earlier updates, BERT is seeking conversational, specialized, worthwhile content. By using content produced by anyone regarded as an expert, brands might show their competence. If you receive references or recommendations from other professionals or websites, Google will view you as more credible.

7) Analytics Are Crucial

Brands will be required to upgrade their data from gathering to analysis to insights. Google Analytics can be used by marketers for insights on SEO, including:

  • Monitoring mobile traffic to collect data on engagement, bounce rate, and more. 
  • Tracking the search bar of the website to recognize what audience is searching when they visit your website and finding out any service or content gap that you are addressing. 
  • Determine which pages are doing best and need to be updated. 

However, the sheer amount of data can be daunting. There are, thankfully, solutions that can automate data collection and analysis, so the numbers do not need constant manual monitoring. This is to make sure that you will always be aware of alterations in search behaviors and able to optimize accordingly. You and your team can focus more on a creative and uniquely creative endeavor by automating SEO tasks via software solutions. Website crawls, position tracking, reporting, analyzing the quality of content, brand mention, new links monitoring, and analysis of keywords are a few tasks that can be automated. 

8) Content Optimization For Voice Search

If you are not optimizing your content for mobile devices and voice searches, you are missing out on a significant portion of the current SEO landscape. Optimizing these channels will boost conversion rates and Google page rank by providing a better user experience. In addition to the proliferation of smartphones, the rise of digital assistants like Google Assistant and Amazon Alexa has stoked a meteoric rise in voice searches over the past few years. A whopping 41% of individuals use voice search each day, and that percentage is only anticipated to grow between now and 2023.

When optimizing for voice search, it helps to target questions as keywords. These are probably long-tail keywords with a high level of specificity. Blog postings can also help you reach your goals by answering questions that potential customers might have about your industry.

9) Make a responsive, mobile-friendly website a top priority

Optimizing for mobile search goes hand in hand with optimizing for voice search. Through 2023 and after that, more people are expected to conduct mobile searches. Interested to know if your website is mobile-friendly? Enter “Google Mobile-Friendly Tool into the search bar of Google. A box will come up where the URL of your site can be given to be evaluated by Google. 

If you want your site to load quickly on mobile devices, it should be developed using responsive programming and structure so that it changes its look depending on the device being used to view it. If you really want to get your site up and running quickly, you need to do things like employ a content delivery network (CDN), compress your image assets and add caching. Google’s Accelerated Mobile Pages (AMP) method is a great way to make mobile versions of your site.


There has been a considerable amount of transformation in the last few years of SEO. Having a site and having ranked for keywords is not enough anymore. The way organizations use SEO strategies has gone through considerable change, and the Google algorithm is more complex than ever. You need to understand the trends of SEO and their effect on marketing strategies if you want to be erre4at the top of the search results.