You should have a blog section for your business website for several reasons. Apart from sharing important business events and updates, blogging can also help you connect with new prospects, improve your website’s SEO score, and get more traffic.
After all, 70% of all people who regularly surf the internet prefer to click on blog posts to solve their problems instead of clicking on PPC or shopping ads. Plus, the majority of the users generally click on the first five organic search results.
This article will show you some of the most surprising SEO benefits of blogging and how it can help you improve your website’s online visibility. Let’s get started!
Fresh and Unique Content
Your audience would love to read new and unique content. But do you know who else loves such unique content? Simple. It’s Google or any other search engine in this world.
Search engines always strive to provide their users with relevant yet unique content. If you write new blogs on a regular basis, the algorithms of the search engines will determine that your website is most likely to be filled with fresh and relevant content.
What’s more, updating your website with new pages will allow search engine crawlers to index your site regularly and keep it under their radar. And blogging is one of the most efficient ways to create a new page that is filled with unique, fresh, valuable, and time-relevant content.
If you can create high-quality and unique content, the visitors will stay on your website for longer times, and they will even browse other pages on your website. As your website’s average page visit time increases and the bounce rate decreases, the site’s SEO score will slowly increase over time.
It will also slowly increase your website’s domain authority. This way, if someone searches for any topic that is relevant to your website, your website may come at the top of the SERPs. This is one of the most notable SEO benefits of blogging.
Backlinks are an important factor affecting any website’s SEO ranking and domain authority. In fact, getting more backlinks from websites with high domain authority (DA) tells the search engines that your blog’s content is both valuable and credible.
As a result, your blog page ranks higher in SERPs, and the website gets more high-quality leads and organic traffic.
According to an Ahrefs study on around one billion web pages, around 847.8 million pages got no visitors from Google at all. And among all web pages, almost 745 million web pages had no backlinks. Considering backlinks are one of the most important factors regarding search engine rankings, this result is not surprising.
So, what does it mean for your website?
It means that your 3,000-word report that contains valuable content will get just a few page views because the page containing the research report has no backlinks.
So, if you want to attract more traffic to your website and bring your report to light, you should write more high-quality blogs that can attract backlinks from websites with high DA. This is yet another way blogging benefits your website and improves its visibility.
Use Relevant Long-tail Keywords
Whether you’re using PPC ads or SEO marketing tactics to bring your products and services in front of the world, keywords will always be a crucial factor. However, keywords will high search intent have a lot of competition.
And if you’re new to the industry, using the exact keywords to beat the giants would be nothing but a fool’s dream. That’s why unless your business is an established brand in the industry, you should use long-tail keywords.
Fortunately, blogging allows you to use the long-tail keywords in your website without making them feel out of place. As these types of keywords are more specific, you will face less competition when you are trying to rank for a particular keyword. And since the organic traffic that comes to your website has specific goals in mind, they can easily convert into high-quality leads.
Of course, to rip the SEO benefits of blogging, you must use the keywords following white hat SEO guidelines. Overstuffing keywords without any care for the blog’s natural flow will only negatively affect your site’s SEO rankings.
Sometimes, the lady luck shines on you, and one of your blog posts goes viral. It can happen after five years of constant grinding or the very next day. As you can see, there are no guarantees that your blogs will go viral.
Even if the blog you have published is unique, interesting, and relevant to a popular trend, these factors alone can’t guarantee that your article will go viral.
In short, making your blog posts viral isn’t something that you should be aiming for. You must write practical and evergreen content, find opportunities to write blogs about the latest and future trends and use the relevant keywords masterfully. Find out the pain points of your readers and solve them through your blogs.
As you continue doing this and write content that provides value, engages your audience, builds more backlinks, and uses proper keyword strategy. And your blog or website might just become the next viral thing, attracting a lot of organic and social media traffic. That’s one of the biggest reasons why blogs are good for SEO.
Social Media Sharing
When your website gets more traffic and repeat visitors, it shows the search engines like Google that your website is reliable and holds authority in your particular domain. As a result, your website’s domain authority slowly increases, and it starts ranking higher and higher in SERPs for relevant keywords.
These days, digital marketers and blog owners should take social media into account while creating their SEO strategies. After all, when you write great blog posts, readers are often tempted to share them and even subscribe to your website for more value-driven articles.
So, make it easier for people to share your blog posts by adding social media sharing buttons right on the blog post pages. This way, more people will share your blog posts, your website will get more exposure, and its SEO rank will climb up even faster.
Plus, if your brand already has a social media presence, promoting valuable blog content will build your authority, helping your brand be recognized as an expert in its domain.
Your website will get more traffic; you can engage with your audience in a better way, slowly turning them into loyal followers. This way, blogging provides SEO benefits to your website, helping it get even more visibility and organic traffic.
Images and Videos
Good images and videos make your blog posts more engaging and add more character to them. Relevant visuals add more value to your already great content and help keep your audience on your page longer without getting bored with the info dump.
As visual social media platforms like Instagram and Pinterest are becoming increasingly popular, it’s no wonder that around 21.1% of all recent search results are images.
Blog posts can take advantage of this trend and help you increase your brand’s popularity. All you have to do is add the relevant keywords in the image file names and the alt-text HTML tags. This way, the search engine algorithms will identify your blog images as keywords and show them more in search queries.
This will make it easier for relevant people to find your website.
You can do the same for the videos attached to the blog by tagging them with relevant keywords that your readers and customers often use to find things online. Updating your old blogs with fresher content and visuals can help more people find your website. This is, without a doubt, one of the biggest benefits of blogging.
Wrapping It Up
Well, these are some of the key ways writing regular blog posts can provide surprising SEO benefits and improve your website’s visibility. This way, your website’s SEO rank will improve, your web pages will show up higher in the SERPs, and your website will get more high-quality organic leads in the long term.
Apart from that, blogging provides other benefits related to brand recognition, marketing, and more to help you grow your business. But let’s leave the information about this for another day.
Do you have other SEO benefits of blogging to share? We’ll be more than happy to hear about it.