Amazon

September 9, 2026

2x CTR. 32x Purchase Rate. The Godrej Amazon Playbook.

Godrej moved the full Amazon funnel: 2x CTR, 30x Add to Cart, 32x Purchase Rate. One sale window.

December 4, 2024

200% New Customers. 47% Higher ROI. Zero Discounts.

A full-funnel Amazon approach grew new-to-brand orders by 200% while improving ROI by 47%.

May 7, 2024

23% More Orders. 10% Sales Growth. ACOS Down 4%

Precision Amazon targeting grew orders by 23% and sales by 10% - without diluting brand premium.

May 7, 2024

Structure Before Scale: Visibility and Performance Rebuilt

Campaign restructuring by segment eliminated irrelevant searches, reduced ACOS, and scaled visibi...

May 7, 2024

100% Sales Growth. 38M Impressions. 60% ACoS Drop. 90 Days.

From zero AMS presence to 100% sales growth, 38M impressions, and 60% lower ACoS - inside one qua...