Influencer Campaign

June 29, 2026

The Festive Brand the Category Didn't See Coming

Aurelia arrived in MF'25 with a new brand ambassador, a new hashtag, and a clear mandate:...

June 25, 2026

Artize Wasn't Looking for More Followers. It Was Building...

How Artize grew to 1 lakh followers by bringing together people who share its passion for...

June 25, 2026

The Camera Story No One Was Hearing

realme had built a genuine product story into the 16 5G - dual 50MP cameras, front...

May 28, 2026

The Screen Nobody Thought to Advertise On

boAt set out to launch Airdopes 701 into India's most crowded audio category. The screen that...