Consumer Durables

July 15, 2026

765% More Visible. The Brand AI Couldn't Stop Recommending.

Zero AI visibility. Sixty years of trust that generative engines couldn't see. In seven months and...

June 3, 2026

Beyond the Badge: Inside the Show

boAt had already earned its place in India's hip-hop culture - through the products artists actually...

June 1, 2026

Kenstar Boosts Online Sales 260% Using Demand Gen on Goog...

A dual-campaign strategy that captured seasonal intent and closed the conversion loop.

May 28, 2026

The Screen Nobody Thought to Advertise On

boAt set out to launch Airdopes 701 into India's most crowded audio category. The screen that...