But it's not one season. It's a thousand different stories – told in a thousand different ways.

From Diwali in the North to Onam in the South, Ganesh Chaturthi in Maharashtra to Durga Puja in West Bengal, from wedding buys to year-end sales – this is India's most powerful marketing window for new and incumbent brands alike. But most brands still miss the mark by talking about only a few big days, speaking one language to a multilingual, multicultural audience who celebrate different days in their own ways.

Join, listen to, interact with and learn straight from platform leaders, and publishers as we together decode regional festive cycles, buying behaviour, and creative strategies that actually work.