Torani
Torani Elevating Growth: How L&F's Strategic Approach Drove Impressive Growth in Organic Users and Keyword Ranking within 6 Months
THE CLIENT
Torani is a house of nostalgia that takes inspiration from the fables and memories of Karan Torani’s grandmother. He was born and grew up in Delhi surrounded by an all-embracing culture. Torani always found a connect with Indian looms, crafts, and traveling through the country to find a similar sense of comfort in his clothes.
Challenges
The primary challenge was the basic hygiene and technical errors present on the website. Another challenge on the client’s website is the presence of toxic backlinks.
Solution