Sleepwell

How L&F Boosted Sleepwell’s Organic Traffic in a Year

THE CLIENT

About Sleepwell

Sleepwell is a trusted name in premium mattresses and sleep accessories, known for delivering high-quality products that ensure a comfortable and rejuvenating sleep experience. Their diverse range of mattresses is designed to offer superior support, relieve pressure points, and promote optimal spinal alignment.

Challenge

Improve the brand’s organic visibility across search engines.

Resolve foundational hygiene and technical issues, including slow load times and suboptimal UI/UX.

APPROACH

01

Technical & On-Page Activities

Comprehensive keyword research
Meta tag optimization (titles, descriptions, headers)
Contextual interlinking for improved navigation and authority flow
Fixing canonical issues
Enhancing Core Web Vitals
Website speed optimization recommendations

02

Off-Page Activities

High-quality link building from authoritative websites
Paid link placements on high DA platforms
Quora promotion
Guest blogging
Web 2.0 submissions

03

Tools Used

GA4, Google Search Console, Screaming Frog, SEMRush, Ahref

Results

Growth in Top 10 Keywords for Targeted Keywords

1950%

Boost in Top 10 Keywords as per Semrush

231%

Organic Impressions Growth

84%

Organic Clicks Growth

47%

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