Biotique
THE CLIENT
Biotique is a renowned Indian brand with over 25 years of legacy in natural beauty and personal care. Specializing in Ayurvedic-inspired skincare and haircare, Biotique combines the purity of nature with innovative research. With a deep foundation in traditional Ayurvedic principles, the brand is committed to sustainability, authenticity, and holistic well-being.
Challenge
The primary objective was to enhance user experience, increase revenue, and improve organic visibility.
A key challenge was addressing foundational website hygiene issues and technical errors, including slow load times and suboptimal UI/UX.
APPROACH