Biotique

Biotique’s 11-Month Organic Growth Story

THE CLIENT

About Biotique

Biotique is a renowned Indian brand with over 25 years of legacy in natural beauty and personal care. Specializing in Ayurvedic-inspired skincare and haircare, Biotique combines the purity of nature with innovative research. With a deep foundation in traditional Ayurvedic principles, the brand is committed to sustainability, authenticity, and holistic well-being.

APPROACH

01

Website Platform Migration to Shopify

To deliver a better user experience, we migrated the website from Magento to Shopify. The shift allowed for improved performance, easier navigation, and a more streamlined user interface.

02

Website Migration Strategy

We conducted a thorough pre-migration analysis by pulling all existing website URLs using Google Analytics (GA) and Google Search Console (GSC). Post-migration, we used Screaming Frog to extract current site data. By comparing both URL sets, we identified key legacy URLs and implemented 301 redirects to ensure a smooth transition and preserve SEO equity.

03

Technical & On-Page Activities

In the first month post-migration, we focused on aligning the new website structure with our finalized target keywords. Key optimization activities included:

Keyword research
Meta tag optimization
Interlinking suggestions
A/B testing for UX insights
Resolving canonical issues
Core Web Vitals enhancements
Website speed recommendations

04

Off-Page Activities

To strengthen Biotique’s domain authority and organic reach, we executed a multi-pronged off-page strategy:

Paid link building on high Domain Authority (DA) sites
Quora promotions
Product submissions
Guest blogging
Web 2.0 submissions

05

Tools Used

GA4, Google Search Console, Screaming Frog, SEMRush, Ahref

Boost in Top 10 Keywords as per Semrush

285%

Organic Revenue Growth

36%

Organic Transactions Growth

40%

Organic Clicks Growth

22%