Biotique

Biotique’s 11-Month Organic Growth Story

THE CLIENT

About Biotique

Biotique is a renowned Indian brand with over 25 years of legacy in natural beauty and personal care. Specializing in Ayurvedic-inspired skincare and haircare, Biotique combines the purity of nature with innovative research. With a deep foundation in traditional Ayurvedic principles, the brand is committed to sustainability, authenticity, and holistic well-being.

Challenge

The primary objective was to enhance user experience, increase revenue, and improve organic visibility.

A key challenge was addressing foundational website hygiene issues and technical errors, including slow load times and suboptimal UI/UX.

APPROACH

01

Website Platform Migration to Shopify

To deliver a better user experience, we migrated the website from Magento to Shopify. The shift allowed for improved performance, easier navigation, and a more streamlined user interface.​

02

Website Migration Strategy

We conducted a thorough pre-migration analysis by pulling all existing website URLs using Google Analytics (GA) and Google Search Console (GSC). Post-migration, we used Screaming Frog to extract current site data. By comparing both URL sets, we identified key legacy URLs and implemented 301 redirects to ensure a smooth transition and preserve SEO equity.​

03

Technical & On-Page Activities

In the first month post-migration, we focused on aligning the new website structure with our finalized target keywords. Key optimization activities included:

  • Keyword research​
  • Meta tag optimization
  • Interlinking suggestions
  • A/B testing for UX insights
  • Resolving canonical issues​
  • Core Web Vitals enhancements​
  • Website speed recommendations​​

04

Off-Page Activities

To strengthen Biotique’s domain authority and organic reach, we executed a multi-pronged off-page strategy:

  • Paid link building on high Domain Authority (DA) sites​​
  • Quora promotions
  • Product submissions
  • Guest blogging
  • Web 2.0 submissions​

05

Tools Used

GA4, Google Search Console, Screaming Frog, SEMRush, Ahref

Results

Boost in Top 10 Keywords as per Semrush
285%
Organic Revenue Growth
36%
Organic Transactions Growth
40%
Organic Clicks Growth
22%
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