Timex

How Timex Grew Organically in 7 Months

THE CLIENT

About Timex

Timex is a company of passionate watchmakers, driven by craftsmanship and thoughtful design. Established in 1854 in Waterbury, Connecticut, as trailblazing clockmakers, Timex has consistently created exceptional timepieces for real people.

Challenge

Enhance user experience and improve organic visibility.
Boost ROAS to drive overall revenue growth.
The primary challenge was addressing basic hygiene issues and technical errors on the website.
Thin content issue to be addressed on category and product pages.

APPROACH

01

Technical & On-Page SEO Initiatives

Our first step was to revamp the website’s structure to align with strategically targeted keywords. This foundational effort was critical to enhancing visibility in search engine results. Following thorough research and analysis, we finalized a comprehensive keyword list tailored to attract the desired audience and reflect the brand’s content pillars.

02