Whether you’re new to the Amazon platform or a pro seller, it’s quite easy to panic when your Amazon revenue sources are dwindling, and the revenue is not growing at all.
You’re looking at your products, their images, and everything else, but you still don’t have a single clue about what’s wrong.
We understand this frustration!
That’s why it’s time for you to step back and take a deep breath. Because we have got you covered. In this article, we are going to show you the top nine reasons your Amazon revenue might not be growing and what you should be doing to change the situation.
Let’s get started.
Outsource What You Can
Many business owners often feel that they need to wear multiple hats and do everything on their own. It’s natural to feel like that. After all, it’s your very own business.
But you need to remember one thing – you are not a robot.
Sometimes, it would be more productive if you outsource a portion of your work to someone else and concentrate on the things that actually need your attention.
If you divert your attention to too many things, there’s a possibility that you might accidentally ignore the most crucial things of your business. For example, if you focus too much on customer support, you might end up ignoring the marketing campaign management that brings you new sales, negatively affecting your Amazon Revenue.
As you continue scaling your Amazon business, make sure to outsource things like finances, customer support, or product description and copywriting to someone more qualified.
It’s always better to oversee a few important stuff than stretching yourself thin and harming your business in return.
Optimize Logistics
As a business owner, you should actively look for new ways to optimize and improve your logistics operations. Some of the most frequent complaints of Amazon sellers are the lack of suppliers, insufficient manpower, not enough warehouse space, and slow shipping speed.
All of these factors lead to slow fulfilment and expensive shipping, especially during the festival periods, cutting down many business owners’Amazon revenue sources.
Optimizing and improving your business logistics can help you with these things:
- It can enhance your business’s operational efficiency, cutting down a significant amount of money in logistics and supply chain management.
- You can deliver shipments to the customers faster, making them happy and improving the chances of making them repeat customers.
Try to work with the 3PL providers that have a nationwide network. They will allow you to simplify your logistics operation, provide a transparent pricing model, and have a wide network of warehouses and inventories, helping you deliver the orders faster.
Invest in SEO
Yes, you need to invest in SEO to improve your Amazon revenues. But we are not talking about general SEO that you use in a blog to improve its Google search engine ranking.
No, we’re talking about Amazon SEO here. And it’s more than just securing backlinks and managing bounce rates.
To appear at the top of the Amazon search results, you must optimize your Amazon listings, use proper product keywords, and follow the right SEO measures. You should follow the Amazon A10 algorithm instructions to take the correct SEO steps.
If you’re not sure how it works, outsource the Amazon SEO responsibility to an expert. This way, your products will appear more frequently in Amazon’s listings, boosting your revenues in Amazon.
Use High-quality Photos
Let’s get real – buying products online is risky. Unlike purchasing things from a brick-and-mortar store, you can’t really touch or feel any product online. The only way for people to know what exactly they are buying online depends on the product description and the product photos.
So, if your Amazon listings don’t have crisp and clear product images, prospects are most likely to ignore your products even if you are offering the best deal on a world-class item.
To increase the chances of your products selling, you must provide at least eight photos covering the products from different angles. The image should be crisp, clear, and of higher-pixel quality.
If possible, you should also add a product video showcasing the products for a few seconds. This will increase your chances of conversion, growing your Amazon revenues.
Write Persuasive Product Descriptions
Photos and videos aren’t always enough. You need to combine those aspects with equally compelling and detailed product descriptions to convert the leads into paying customers.
The product description should make the prospective customers aware of the most important features of the product. Show why your product is better than a similar product from another Amazon seller and why they should be doing business with you.
Of course, pulling it off in real life is no easy job. If you already have your hands full or you are not particularly good with copywriting, try hiring an expert copywriter to do the job.
Show Testimonials and Reviews
If you break down the Amazon revenues of the top sellers, the one thing that you will see all of them doing is using powerful social proof to build trust and improve their brand images.
Social proof can have a great influence on people’s purchasing decisions. As people can’t directly interact with the product when buying things online, seeing positive reviews help make their purchasing decision easier.
In fact, nearly 71% of all Amazon shoppers have mentioned that they check customer reviews and testimonials while making purchasing decisions.
So, don’t forget to collect the testimonials and reviews and show them on the product page to get more sales and grow your Amazon business.
Keep Track of Your Competitors
Not sure which new products you should be adding to your catalogue? Try checking up on your competitors for product ideas and inspirations. You can try using several related keywords to see which products and sellers are coming to the top of the product lists.
Take note of their products and run them through different product scouting and evaluation software to their past performances and recent trends.
With this method, you can identify trendy products earlier, becoming some of the first sellers to profit from their popularity, namely higher Amazon revenues.
Bundle Relevant Items
With thousands of other sellers trying to sell the same product as you on Amazon, it will be a tough job to attract the customer’s attention.
In these cases, you can create a bundle of related products and offer to sell them as bundles with extra discounts to pick your prospects’ interests. Create a unique bundle of products that no seller is offering.
This way, Amazon will show your product bundle in unique listings when people search for products that are relevant to your bundled offer.
If your product bundles are successful in grabbing attention, you will get a large part of similar bundles and single product sales, taking your revenue to new heights.
Test and Grow
The rules of e-commerce are constantly changing, and so are the customers. For example, after the COVID-19 pandemic, people are buying more stuff online. However, they are also expecting faster deliveries.
Keeping up with the recent changes is an important part of being a business owner. Keep running A/B tests, try new products, test new marketing tactics, and adapt to new trends to make sure that your business doesn’t fall behind the competitors.
And while you’re at it, let your team learn from the changes too. This will allow them to improve their individual skills and teamwork, which will propel your Amazon business revenues to new heights.
Wrapping It Up
Adapting to new rules and taking the right decisions are important to grow your Amazon revenues and improve your presence on the platform.
You can try bundle offers, outsource extra work, join a nationwide 3PL service, and many other things to improve and grow your Amazon business. As long as you follow these tips and work hard, you will be able to increase your Amazon revenues within a few months.
