Torani

Torani Elevating Growth: How L&F's Strategic Approach Drove Impressive Growth in Organic Users and Keyword Ranking within 6 Months

THE CLIENT

Torani is a house of nostalgia that takes inspiration from the fables and memories of Karan Torani’s grandmother. He was born and grew up in Delhi surrounded by an all-embracing culture. Torani always found a connect with Indian looms, crafts, and traveling through the country to find a similar sense of comfort in his clothes.

Challenges

The primary challenge was the basic hygiene and technical errors present on the website. Another challenge on the client’s website is the presence of toxic backlinks.

Solution

We started the SEO campaign in July 2023.

Our focus is to fix the technical errors and perform in-depth keyword research (generic) for targeting to improve organic traffic & organic revenue.

Conducted a comprehensive evaluation of existing backlinks, identified toxic ones, and successfully disavowed them using GSC.

Optimized the impactful website pages for low-hanging keyword opportunities initially and created quality backlinks in a phased manner.

Studied competitors to identify content, keyword and backlink opportunities and refine the SEO strategy accordingly.

Result

Organic Users Growth

37%

Boost in Top 3 Keywords Ranking

425%

Organic Clicks Growth

39%

Torani Elevating Growth: How L&F's Strategic Approach Drove Impressive Growth in Organic Users and Keyword Ranking within 6 Months

Let’s Build The Future Together