India's Most Trusted Washroom Automation Brand

The Brief Beneath the Brief

Three connected opportunities defined the engagement. Not problems to fix, but frontiers to claim.

• A visual language as advanced as the products : Euronics had been building category defining automation for over two decades. The visual identity deserved the same ambition: a system communicating innovation, precision, and human centric design at every encounter.
• A unified voice across a growing B2B ecosystem :With 30+ offices, 500+ team members, and multiple stakeholder types, including facility managers, architects, interior designers, and purchase heads, every touchpoint needed to speak as one. The brand had scaled faster than the guidelines that governed it.
• An identity built to grow : Digital surfaces, physical spaces, product packaging, pitch decks, and social templates. The existing system could not flex across them without fragmenting. The next chapter required foundations built for scale.

The Explorer Who Recognised Its Own Archetype

Every brand has an archetype. Most brands operate from it instinctively but have not named it. The work of naming it is the work of making it actionable.

For Euronics, the archetype was the Explorer. Not because it was creatively interesting, but because it was already true. Since 2002, Euronics had been doing exactly what Explorers do: entering markets that had not been properly served, solving problems others had not seen, and building products for spaces the industry had treated as low priority.

The archetype was not assigned. It was recognised.

From that recognition, everything else followed. The tone of voice found its three pillars: Professional and Reliable: dependability as a given, not a differentiator; Inspiring: innovation and sustainability communicated as forward momentum, not specification; and Forward Thinking: curious about the next possibility, built for it before the market asks.

“For those who dare, innovation isn’t a goal. It’s a way of being.”
Euronics Brand Archetype – Explorer

A Logo Built to Carry the Weight of the Company

The new Euronics logo carries the company’s entire operating category in a single letterform.

The wordmark uses bold, modern typography, with the “O” redesigned as a power button: technology and innovation made typographic. The mnemonic sign, a minimal circular O with a horizontal line, symbolises flow, precision, and activation simultaneously. It is the product category, automation, expressed in one mark that works across a billboard, a product box, or a digital banner.

The primary colour is Deep Teal (#1A6372). Not a palette preference – a material choice. Water is the element every Euronics product exists around. The colour is the product, abstracted. Aqua White (#EAFFFE) brings purity and hygiene to supporting applications. Dark Grey (#111212) anchors precision and premium across print and packaging.

The design strategy followed: premium, minimal, future-forward. Hyper-realistic imagery, clean lines, soft gradients, chrome finishes. Modern sans-serif typography with concise, authoritative headlines. A visual system built to be immediately recognisable – across every surface, at every scale, in every market.

The tagline arrived last, because it had to earn its place. Elevating Hygiene Everyday. Three words. The company’s entire purpose – in a line that works on a billboard, a business card, a packaging box, or a board presentation.

Not a Logo Refresh. An Entire Brand Operating System.

When a brand at Euronics’ scale rebuilds its identity, no surface stays untouched. The work fell into three interlocking pillars.

• Reframing the Brand Voice: introduced a purposeful tagline, aligned tone and personality through a clear archetype and brand prism, and crafted a solution-first narrative for every touchpoint.
• Redesigning the Visual Language: refreshed the logo, introduced teal to symbolise water and seamless automation, and created a cohesive identity system with precise typography and clean layouts.
• Rebuilding the Brand Ecosystem : standardised all assets and designed unified formats for social media, OOH, and marketing communication. A comprehensive usage guide ensures consistent brand experience across every team and every touchpoint.

• Strategic Foundation

  Brand Archetype – Brand Prism – 5 Core Values – Tone of Voice – Tagline

• Visual Identity

  Logo System – Colour Palette – Typography – Design Strategy

• Physical Design

  Stationery – Billboard – Standee – Merchandise – Thank You Cards

• Digital

  Emailers (Home + Product) – Social Templates – Digital Banners – Pitch Deck Templates

• Product Materials

  3 Catalogue Options – 3 Packaging Options – Product Manual – User Manual

“The most honest thing a brand can do is show the world what it has already become.”

Lyxel&Flamingo – Brand Identity Practice

The Space Between What a Brand Builds and What the World Sees

Euronics had built something exceptional. They decided it was time the world saw it that way too.

The distance between what a company is and how it shows up is always being navigated by competitors, prospects, and the next hire walking into the lobby. The brands that close that gap deliberately, with the same rigour they bring to their products, are the ones that compound their position over time.

For Euronics, that expedition began with listening before drawing and ended with an identity system that can carry the next two decades of growth across every surface, every stakeholder, and every market they choose to enter next.