Art doesn't follow. It leads.

Artize came to us with a philosophy to prove and a community to find. We went looking and the numbers came with us.

Artize is Jaquar Group’s bespoke bath brand, where precision engineering meets a designer’s eye. Not a product line. A point of view.

Every fixture is envisioned by globally acclaimed designers who pull inspiration from nature, architecture, and art into spaces most brands never think twice about. Artize treats the bathroom as a living experience. One worth exploring, one room at a time.

The brand’s philosophy, #BornFromArt, isn’t a campaign line. It’s what happens when you follow beauty all the way to its source and find function waiting there too. Timeless form. Immaculate craft. Sophisticated detail that reveals itself slowly.

From the sculptural curves of the Black Pearl faucet to the warm precision of the Steam Cabin, every Artize product is a signature worth seeking out. Made for people who look closer, not away.

The Ask

Build a community as considered as the brand itself.

The brief wasn’t just about growth. It was about finding the right people in a very loud place. Not just more followers. The ones who appreciate craft, who seek out beauty with intention, and who already belong in the world Artize builds. They existed. We just needed to go find them.

The challenge was making a premium bath brand feel alive on a platform built for scroll. A presence worth pausing for. On a platform that never stops moving.

The Approach

Three phases. One direction: find the right people, not just more of them.

01. Premium Foundation : We started with identity. Luxury-first creatives rooted in the #BornFromArt narrative. A cohesive visual language. And from June onwards, paid amplification built around a single objective: profile visits. Discovery before community.

02. Scaling What Works : Data told us where to go harder. Design-led content. Product storytelling. CGI-driven visuals. We followed what was working and doubled down on it. And quietly stopped funding what wasn’t.

03. Precision for Premium : Region-specific targeting. Top-tier cities. HNI segments. We weren’t casting wide. We were mapping exactly where the right people lived, what they responded to, and showing up there with content that already spoke their language.

What Drove the Growth

Three signals. One brand moment.

The All-Black Identity: Most brands blend in. We went the other way. Every post, every highlight, the DP itself, all black. One visual language that made Artize look like nothing else in the feed. A luxury atelier, not a home brand. A feed that looks like nothing else earns the follow.
Creator & Influencer Amplification: Not just any influencers. The ones we went looking for already lived inside the Artize world. Design-forward creators. Architects. Artist Shantanu Hazarika at the Delhi All Black event. Seven collaborators across Delhi and Mumbai. Aspiration first, product second. Because at this price point, people buy the world before they buy the thing.
Event & Launch Amplification: The All Black Collection launch didn’t stay at the venue. It travelled. Pre-buzz. Launch day. Sustenance. Real-time stories. Architect media bytes. Every moment became a door for someone new to walk through and find Artize waiting on the other side.

The numbers what moved

1 Lakh wasn’t the goal. It was proof.

154%

Follower Growth
60,598

Followers Gained
32M+

Views — All Black Collection Launch

8M+

Total Engagements — All Black Launch
27M+

TOTAL ENGAGEMENT
3.2%

Engagement Rate — All Black Launch