Brand Growth

boAt had already earned its place in India's hip-hop culture - through the products artists actually perform with, create in, and wear on stage.

A dual-campaign strategy that captured seasonal intent and closed the conversion loop.

boAt set out to launch Airdopes 701 into India's most crowded audio category. The screen that won the launch wasn't on anyone's media plan.

A precision targeting approach cut customer acquisition costs while sustaining revenue growth at IndiGo's national scale.