June 29, 2026
The Festive Brand the Category Didn't See Coming

Aurelia arrived in MF'25 with a new brand ambassador, a new hashtag, and a clear mandate: stop sounding like the...

June 29, 2026
Five SKUs, One Appetite to Win

Big Bowl was launching five new bowls into a category built on craving. The challenge wasn't any single plate but...

June 26, 2026
The Expedition That Turned a Famous Name Into...

+47% transactions. +32% revenue. Seven months. Not a campaign spike. A structural climb built keyword by keyword, page by page,...

June 25, 2026
Artize Wasn't Looking for More Followers. It Was...

How Artize grew to 1 lakh followers by bringing together people who share its passion for design, craft, and beautifully...

June 25, 2026
The Camera Story No One Was Hearing

realme had built a genuine product story into the 16 5G - dual 50MP cameras, front and rear, equally powerful....

June 17, 2026
Built for the Feed, Not the Shoot

Sparx had a brand built to move and a Meta engine running at full pace. The creative production model needed...

June 3, 2026
Beyond the Badge: Inside the Show

boAt had already earned its place in India's hip-hop culture - through the products artists actually perform with, create in,...

May 28, 2026
The Screen Nobody Thought to Advertise On

boAt set out to launch Airdopes 701 into India's most crowded audio category. The screen that won the launch wasn't...

May 12, 2026
More Passengers. Lower CAC. Higher Revenue.

A precision targeting approach cut customer acquisition costs while sustaining revenue growth at IndiGo's national scale.

December 4, 2024
200% New Customers. 47% Higher ROI. Zero Discounts.

A full-funnel Amazon approach grew new-to-brand orders by 200% while improving ROI by 47%.

Blackberrys
March 6, 2024
3X Revenue Growth. Higher ROAS. Not 3X the...

Precision media restructuring tripled Blackberrys' revenue and improved ROAS - without proportional increases in ad spend.

Agilus - Banner
March 6, 2024
4% Conversions via Meta. Franchise Growth at National...

Meta Ads restructuring delivered 4% conversion rates on franchise enquiries - across hundreds of SRL locations nationwide.

Rupeeredee app
March 6, 2024
More Downloads. Better Registrations. CPA That Justified Every...

Google and social campaigns grew qualified app installs and registrations while keeping CPA firmly under control.

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