Blackberrys

Elevating Growth: Achieving triple the revenue, doubling the ROAS, and attaining the highest monthly revenue ever recorded on their website in history.

THE CLIENT

Blackberrys endeavour is to bring new looks and style you, uniquely. They strive to transform the fashion needs and desires of today’s men and work tirelessly to deliver the handsome U.

Challenges

Objective

Lower Conversion Rates
Need to boost ROAS for overall revenue growth

Develop effective strategies to overcome these challenges and establish a distinctive presence in a competitive market.

SOLUTION

01

• - Utilized Google Ads , Bing Ads and Social Media campaigns for a comprehensive lower funnel strategy.


• - In respect to increase the overall brand reach a media mix of YouTube, Meta and Publishers campaigns was adopted.

02

• - Designed effective funnels to engage and target the potential audience.


• - The campaigns were designed basis the seasonality of the products such as Suits and Blazers were focused during winters and wedding season.

03

• - Implemented a structured approach where Search Campaigns targeted brand keywords categorically.


• - Additional campaigns were dedicated to identifying high-performing keywords

04

• - Since, BLACKBERRYS is a generic keyword been used for a telecom industry hence we created a separate campaign catering to high intent keywords and negate the irrelevant searches.
  


• - Divided into asset groups based on top categories for increased ad relevancy and user experience.

05

• - Conducted A/B testing on multiple creatives to enhance overall Click-Through Rates (CTR).

Result

Grew the overall D2C revenue by

2.9X

Increased the ROAS by

1.8X

Increased the Transactions by

1.6X