Biotique

Biotique’s automation campaign: Achieving an Impressive 6.67x ROI with an open rate of 23.45%.

THE CLIENT

About Biotique

Biotique is a company that produces and sells organic health and beauty products crafted from preservative-free botanical extracts. Cultivated in the Himalayas and enhanced with Swiss biotechnology, Biotique products are dermatologist tested, free from chemicals, preservatives, and animal testing.

The Challenges

Client’s marketing team was struggling with dynamic audience list and customer segmentation, leading to following issues: 

  • • Same Campaign 2-3 times per customer
  • • Conversion rate was declining.
  • • Struggling to deliver tailored offers to specific audience segments.
  • • And increase repeat purchases from new customer base.

The Solution

01

With Lyxel & Flamingo, client started discovering personalized customer segments using the underlying sophisticated machine learning algorithms. 

02

User journey was automated and personalized campaigns were setup. 

03

Behavioral segmentation targeting was initiated such as Opened emails in Last 30 Days, Users who opened but did not click, exclusion of past 30 day purchases, created in last 30 days and purchased once.

The Results

ROI generated
6.67X
Attained a ROI of 6.67x.
Open rate
23.45%
Received an open rate of 23.45%.
New user repeat purchase
15%
New user repeat purchase growth of 15%.
Click-through-rate
2.25%
Achieved a CTR of 2.25%.
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