The Body Shop

How Lyxel&Flamingo helped The Body Shop promote their new premium range of products amongst working professionals

THE CLIENT

About the Body Shop

The Body Shop, is a British cosmetics, skin care and perfume company. Founded in 1976 by Anita Roddick, the company currently has a range of 1,000 products sold in about 3,000 stores, divided between those owned by the company and franchised outlets in more than 65 countries.

Challenges

Being in a competitive industry, the primary issue is to increase the brand’s platform reach and produce revenue with a greater ROAS.

SOLUTION

01

The brand had launched the new Edelweiss Skincare for stronger and smoother skin and wanted to target working professionals for this range.

02

The brand wanted to reach out to men and women residing in Tier 1 who are members of groups like Natural Skin Care Products, Beauty Blogger, Beauty Blogs, Beauty, Fashion and Wellness Professionals, etc. Along with this they are also hold senior level positions and have high purchasing power.

03

A media mix of YouTube, Google Discovery, LinkedIn and Social Media Carousel Campaigns were used to reach out the target audience.

04

In the creative front we had tested multiple creative In statics, carousel and videos and found out that the customers prefer videos as compared to the other two.

05

For the carousel various static creative were created, communicated the USPs of each product.

RESULT

Impressions

26M+

Reach

1.4M+

Video Views

8.7M+

Video Completion Rate (LinkedIn)

50.86%

Video View Rate (YouTube)

36.45%

CTR

0.71%

How Lyxel&Flamingo helped The Body Shop promote their new premium range of products amongst working professionals

About the Body Shop

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