How Lyxel&Flamingo helped O3+ Skin Care scaling up overall revenue.


About the O3+

They are India’s leading professional skincare brand with Derma grade products and advanced skincare treatments backed by clinical studies and advanced research. They believe in 3 things, EDUCATION, INNOVATION & BUSINESS GROWTH. O3+ skin care professional line helps in building salons, clinics, professional brands as well as professional skin therapists. It also aids salons to customize according to their client’s skin care regimen. Working on the principle of ingredient technology, along with the team of chemists and R & D team, O3+ possesses complete understanding of how ingredients interact with the skin to help their clients get the best result.​


Even after being a well-established brand of Skin Care Industry, O3 Skin Care Solutions faced a challenge to bring traffic and generate sale from Brand website as the big marketplaces offer competing prices along with big sale events throughout the year.



In Google, we bifurcated the campaigns for top sellers to capture the maximum impression share on the searches.


In Facebook, various type of creative were used between GIFs, Video, carousel and the campaigns were bifurcated for as per each funnel.


To further optimize on ROI, people who have added the product to the cart and have not made the final purchase were re-targeted using special re-marketing coupon code and also through automation activities like abandon cart emailers etc.


Various changes were made on the landing page to further enhance the user experience. Like the top sellers were placed on 1st fold of the landing page followed by sorting the products as per discounts.


Additionally to further capture the target audience from 3rd party websites, affiliate marketing was initiated.


Increase in the Sessions
As compared to the previous months
Increase in
Transactions as compared to previous month
Increase in the
Revenue as compared to the previous months
Increase in
Add to Cart as compared to previous month
Decreased in
ACOS as compared to previous month
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