UNITED COLORS OF BENETTON
How Lyxel&Flamingo helped UNITED COLORS OF BENETTON scaling up the new users by 4X in a month.
THE CLIENT
About the UCB
Benetton Group is one of the world’s best-known fashion companies thanks to a unique identity built on knitwear, quality, color and respect for diversity. Founded in 1965 in Ponzano Veneto, in the province of Treviso, the Group operates in the main international markets with its two brands: United Colors of Benetton and Sisley.Today, Benetton Group is committed to being a globally responsible company from a social, environmental and economic perspective, growing together with the communities in which it operates. Benetton Group allocates 1% of its annual turnover to the sustainability activities, taking concrete actions to achieve its social and environmental goals.
Challenge
Even after being a well-established brand of Fashion Industry UNITED COLORS OF BENETTON faced a challenge to bring traffic and generate sale from Brand website as the big marketplaces offer competing prices along with big sale events throughout the year.
SOLUTION