boAt had already earned its place in India's hip-hop culture - through the products artists actually perform with, create in, and wear on stage.
A dual-campaign strategy that captured seasonal intent and closed the conversion loop.
boAt set out to launch Airdopes 701 into India's most crowded audio category. The screen that won the launch wasn't on anyone's media plan.
A precision targeting approach cut customer acquisition costs while sustaining revenue growth at IndiGo's national scale.
Full-funnel campaigns across Singapore and Malaysia drove a 42% sales increase and 170% traffic growth.
A full-funnel Amazon approach grew new-to-brand orders by 200% while improving ROI by 47%.
Precision media restructuring tripled Blackberrys' revenue and improved ROAS - without proportional increases in ad spend.
Meta Ads restructuring delivered 4% conversion rates on franchise enquiries - across hundreds of SRL locations nationwide.
Google and social campaigns grew qualified app installs and registrations while keeping CPA firmly under control.
