Rupeeredee app

How Lyxel & Flamingo used Google, Social Campaigns to increase the app downloads and registrations for the Rupeeredee app.

THE CLIENT

About
Rupeeredee app

RupeeRedee is a new-age digital lending platform that leverages state-of-the-art technology and data sciences to make lending safe, quick and hassle-free for India’s massive population of underserved customers. A subsidiary of Digital Finance International having 20+ international fintech brands across several countries.

Challenge

To increase the app downloads and registration as well as at the same time maintain CPA.

SOLUTION

01

Started app download campaigns on Google and Facebook platforms.

02

Different Tracking events set up to track all the KPI’s like Installs, registrations and KYCs.

03

Campaigns with different objective like install, sign up and KYC were created as per the business understanding to improve the CPA.

04

Created theme wise creatives to better relate with the target audiences.

05

Segregated the campaigns on the basis of top performing locations.

Results

CTR
3.18%
Total Registrations through Campaigns
5.62L
Total Installs through Campaigns
5.18L
Clicks
20.2L
Total No. Of Installs
5M+
Install to Registration. Rate
92.1%
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