ASICS
ASICS India doubled their revenue during Covid-19 using actionable insights and reaching audience across the funnel
THE CLIENT
About ASICS
ASICS is a Japanese multinational corporation which has been developing sports footwear and apparel for more than 50 years. Their core philosophy is producing innovative sports products solutions & technologies to help athletes and active consumers achieve their goals.
Challenge
At the onset of COVID 19, Asics discovered that their category was perceived by consumers as non essentials and search volumes were declining. Given the lockdown, retail outlets were closed and several challenges emerged on delivery & logistics front. ASICS realized that they needed to work through multiple constraints to maintain profitability. They reached out to Lyxel-Flamingo & Google to help efficiently use marketing budgets and reach out to their
consumers in the new normal.
SOLUTION