AMD

AMD Consumer: How L&F assisted AMD in increasing Sales, ROl and NTB through a full funnel approach, resulting in an increase in ROl and sales.

THE CLIENT

About AMD

Advanced Micro Devices, Inc. (AMD) is an American multinational semiconductor company that designs and manufactures microprocessors, graphics processing units (GPUs), and other computing and technology-related
products.

Challenge

One of the big players with a majority market share was extremely aggressive on the platform, making it very difficult for AMD to compete.

AMD is striving to drive higher conversion of premium range of products in Gaming & Non- gaming segment which is a highly competitive category.

APPROACH

01

A full-fledged approach was devised by the L&F team, which focused on creating awareness, increasing NTB consumers, and driving revenue contribution through the Amazon

02

Segment the campaign into different categories that AMD will promote gaming, non-gaming, AlO, and Desktop.

03

Further divide the categories into various sub-categories based on OEMs.

04

Focus on enhancing visibility and revenue through participation in central sale events.

05

Explore all ad types with custom banner for SB and SBV ad. HF MATF and BATF slots through display campaigns to target upper funnel segments.

06

Identifying the most profitable segments and bifurcating the budget to yield the maximum ROl through SP.

07

Allocating more budget to search performing campaigns to drive lower funnel traffic

Results

Increase in ROI

47%

Increase in Sales

18%

Increase in NTB order

200%

AMD Consumer: How L&F assisted AMD in increasing Sales, ROl and NTB through a full funnel approach, resulting in an increase in ROl and sales.

About AMD

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