IndiGo Airlines

IndiGo Airlines reduces customer acquisition cost by 40% and boosts revenue by 35%

THE CLIENT

We’ve greatly beneﬁted from employing Google UAC campaigns. The comprehensive approach, combined with data-informed strategies and precise audiences, have notably boosted our user acquisition, conversions, and in-app engagements. We’re very pleased with the outcomes we’ve attained through Google UAC campaigns, as it has contributed to reducing our Customer Acquisition Cost (CAC) over the past few months.

Challenges

IndiGo airlines wanted to improve sales and proﬁtability from their app. To do this effectively they wanted to understand how they can acquire users (Installs) and drive bookings by reaching out to masses with the right set of messaging and offers, an audience which is highly inclined towards online travel aggregators for their booking requirements.

Solution

By utilizing ﬁrst-party data in Google UAC campaigns, the team achieved improved conversion rates and a higher return on ad spend (ROAS)

An install campaign was implemented with the objective of encouraging in-app actions, speciﬁcally purchases. This campaign aimed to reach the largest audience and resulted in a high number of installations and bookings.

Re-engagement campaigns were established to target existing app users and encourage their continued usage and interactions with the app.

A thematic campaign structure was set up, consisting of different components: The messaging focused on promoting the IndiGo app and its unique selling points (USPs) and highlighted speciﬁc discounts or promotions.

Result

Increase in overall MoM bookings

36%

Increase in overall MoM Revenue

35%

Decrease in overall MoM CAC

40%

IndiGo Airlines reduces customer acquisition cost by 40% and boosts revenue by 35%

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