Converse's

Converse's Remarkable Journey: Achieving Unprecedented Growth in Organic Metrics and Keyword Ranking within 10 Months

THE CLIENT

Converse is an iconic American footwear brand known for its timeless style and cultural significance. Established in 1908, Converse initially gained fame for its canvas basketball shoes. Over the years, it has evolved into a symbol of self-expression, embraced by athletes, musicians, artists, and rebels worldwide.

Challenges

Converse’s initial main objective was to rank the new India website for brand terms and eliminate multiple fake sites operating in India. The another primary challenge was the website UI/UX issues before going live

Solution

Our first approach was to update meta tags, contextual interlinking, fixing canonical issues & implementing relevant schema.

To implement comprehensive keyword strategy targeting branded terms and relevant industry keywords to improve search engine visibility and organic traffic.

To fix the technical errors and perform in-depth keyword research (generic) for targeting to improve organic traffic & engagement.

Developed a robust link building strategy to acquire high-quality backlinks from authoritative websites, boosting domain authority and improving search engine rankings.

Link building on High DA sites, Quora promotion, Free guest blogging & Web 2.0.

Addressing any technical issues identified in SEO audits promptly, including fixing broken links, improving website pagespeed, and optimizing for mobile-friendliness and accessibility.

Result

Organic Sessions Growth

453%

Organic Users Growth

573%

Organic Revenue Growth

479%

Organic Transactions Growth

584%

Converse's Remarkable Journey: Achieving Unprecedented Growth in Organic Metrics and Keyword Ranking within 10 Months

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