Bosch Power Tools

Scaling Visibility and Performance

THE CLIENT

About the Bosch Power Tools

The Bosch Group is a leading global supplier of technology and services. It employs roughly 402,600 associates worldwide (as of December 31, 2021). The company generated sales of 78.7 billion euros in 2021. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.

Challenge

Campaigns were not structured according to various segments resulting in irrelevant searches and higher ACOS.

SOLUTION

01

We focused on SBV and SB ad placements to increase visibility and revenue on Amazon.

02

Segregate the campaigns into different segments to increase the conversion rate.

03

Added relevant keywords regularly to maintain the ACOS with optimized CPC.

04

Added negative keywords to control irrelevant spend and improve CTR.

Results

Order rate by

100%

We improved our order rate by 100% and maintaind the ACOS below the overall category benchmark.

Conversion rate improved by

36%

Conversion rate improved by 36% in one year by using all ad formats.

Reduced ACOS by

36%

Reduced the ACOS by 36% with an increase in spends.

Improved Sales by

114%

Focusing on relevant keywords improved Sales by 114% in one year

Scaling Visibility and ​Performance

About the Bosch Power Tools

Let’s Build The Future Together

Scaling Visibility and Performance