ASICS

ASICS India doubled their revenue during Covid-19 using actionable insights and reaching audience across the funnel

THE CLIENT

About ASICS

ASICS is a Japanese multinational corporation which has been developing sports footwear and apparel for more than 50 years. Their core philosophy is producing innovative sports products solutions & technologies to help athletes and active consumers achieve their goals.​

Challenge

At the onset of COVID 19, Asics discovered that their category was perceived by consumers as non essentials and search volumes were declining. Given the lockdown, retail outlets were closed and several challenges emerged on delivery & logistics front. ASICS realized that they needed to work through multiple constraints to maintain profitability. They reached out to Lyxel-Flamingo & Google to help efficiently use marketing budgets and reach out to their
consumers in the new normal.

SOLUTION

01

Leveraged First Party Data in Google Campaigns which resulted
in better conversions and higher ROAS.

02

Using Google Analytics, we created several micro conversion
actions and audience lists based on user actions such as time
spent on the website, from which we were able to derive
actionable insights for further optimizations.

03

Tracked “Add to Cart” users in March, April and June (during the
COVID 19 lockdown) and reached them through remarketing
campaigns

04

Adopted new formats like Google Discovery Ads & Smart
Shopping Ads to drive awareness and user consideration

Result

Revenue Generated
2x
14X increase in ROAS with 2 times more revenue generated
New User Sessions
75%
102.31% increase in product views and 75% new users acquired
Reduction in Cost per Sale
39%
39% overall reduction in cost per sale
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