ASICS

AMS Launch & Performance

THE CLIENT

About the ASICS

Asics is a Japanese multinational corporation that produces Premium and high-quality sports equipment designed for a wide range of sports. It is one of the largest sports shoe brands globally.

Challenge

While Asics is a globally known brand, it had limited presence in India, being a late entrant as well against high marketing Brands like Nike, Puma, Adidas, etc.

SOLUTION

01

We focused on capturing the brand keywords as well as ensuring we have high visibility in certain sports where Asics is a market leader. We also targeted a high presence on Sub Brands like Kayano, Nimbus, etc.

Results

Bring down ACoS

60%

We were able to bring down ACoS by 60% in 3 months and the ACoS was best in the category

AMS attributed sales

100%

Grew AMS attributed sales by over 100% in one year.

Impressions

38 M+

38 million+ impressions were achieved in over 3 months.

M-o-M basis

40%

With our paid efforts, organic traffic on the Brand store increased by over 40% M-o-M basis.

AMS Launch & Performance

About the ASICS

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