ASICS

AMS Launch & Performance

THE CLIENT

About the ASICS

Asics is a Japanese multinational corporation that produces Premium and high-quality sports equipment designed for a wide range of sports. It is one of the largest sports shoe brands globally.​

Challenge

While Asics is a globally known brand, it had limited presence in India, being a late entrant as well against high marketing Brands like Nike, Puma, Adidas, etc.​

SOLUTION

01

We focused on capturing the brand keywords as well as ensuring we have high visibility in certain sports where Asics is a market leader. We also targeted a high presence on Sub Brands like Kayano, Nimbus, etc. ​

Results

Bring down ACoS
60%
We were able to bring down ACoS by 60% in 3 months and the ACoS was best in the category
AMS attributed sales
100%
Grew AMS attributed sales by over 100% in one year. 
Impressions
38 M+
38 million+ impressions were achieved in over 3 months. ​
M-o-M basis
40%
With our paid efforts, organic traffic on the Brand store increased by over 40% M-o-M basis. ​
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