(Not A Performance Marketing Playbook)
Full Funnel Brand Growth Playbook

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About the Event

Discover how brands can unlock scalable growth by harnessing the power of Meta’s digital ecosystem, amplified by Lyxel&Flamingo’s strategic, creative, and analytical expertise. This exclusive event is designed to deliver actionable value through proven frameworks, real-world case studies, hands-on tool demonstrations, and collaborative sessions tailored for modern marketers.

Growth Isn’t Guesswork Anymore
Today’s consumers move fast, and platforms evolve even faster. But most brands still rely on outdated playbooks, generic messaging, and disconnected strategies.
This event brings together experts from Meta and Lyxel&Flamingo to show how data, creativity, and media can come together to unlock meaningful scale. Expect frameworks that work, tools that simplify, and ideas that inspire-backed by results and real-world case studies.
Discover Slide 1
What's in it for you
Case Studies That Delivered Results
Analytics That Drive Smarter Decisions
AI Tools That Boost Campaign Impact
Full Funnel Playbook That Powers Performance
Creative Strategy That Converts
CXO Insights That Inspire Action

Who Should Attend

This event is tailored for decision-makers and marketing leaders driving growth in today’s digital-first landscape, including:

  • Founders, CXOs, and CMOs of D2C and retail brands
  • Performance marketing and growth strategy leads
  • Ecommerce and digital brand teams focused on scale and innovation

Schedule
Schedule Session Led By
8:30 - 9:30 AM Registrations
9:30 - 9:45 AM Keynote: Strategic Opening Perspectives For Business Leaders Meta & Lyxel&Flamingo
9:45 - 10:15 AM Panel Discussion: Decoding the India Opportunity Meta & Lyxel&Flamingo
10:15 - 10:30 AM Playbook Release: (Not A Performance Marketing Playbook) - Meta x L&F Full-Funnel Playbook Meta & Lyxel&Flamingo
10:30 - 11:00 AM AI In Marketing: Marketing at the speed of AI Meta
11:00 - 11:30 AM Creators & Reels: Amplify Your Brand's Reach & Engagement Meta
11:30 - 12:00 AM Full-Funnel Thinking: Powering Brand Growth & Scale Lyxel&Flamingo
12:00 - 12:15 PM Break
12:15 - 12:30 PM QUIZ -
12:30 - 1:00 PM Scaling On Whatsapp: Leveraging Whatsapp For Consumer Businesses Meta
1:00 - 1:30 PM Gaining Market Share On Quick Commerce: Driving Quick Commerce Growth Through Collaboration Meta
1:30 - 2:00 PM Weavr & Imagiv Tool: Platform For Smarter Campaign Measurement Analytics Lyxel&Flamingo
2:00 - 3:00 PM Lunch & Networking
L&F's past events
Meet the Speakers
speaker-img
Abhishek Ganguly
Co-Founder & CEO

Abhishek Ganguly

Abhishek Ganguly is the Founder and CEO of Agilitas, a next-generation sports and athleisure company building a powerful portfolio of international and homegrown brands. A seasoned business leader with a proven track record in Sports, Lifestyle, and Retail, Abhishek excels at identifying growth opportunities and driving long-term business success through a consumer-focused approach. Before founding Agilitas, he played a pivotal role in establishing PUMA as a leading sportswear brand in India, overseeing multi-channel sales across Direct Retail, Wholesale, and E-Commerce for nearly two decades. His sharp commercial acumen, consumer insight, and imaginative marketing continue to shape the sportswear landscape in India and beyond.

speaker-img
Arjun Vaidya
Co-Founder

Arjun Vaidya

Founder of Dr. Vaidya’s, India’s largest online Ayurveda brand, which he built and scaled to a successful acquisition. Currently leading venture investments for Verlinvest via V3 Ventures, Arjun is an active angel investor and mentor in India’s startup ecosystem. A Forbes 30 Under 30 Asia honoree and Business World 40 Under 40, he combines a family legacy in Ayurveda with modern wellness innovation, having launched 80+ products, reached millions, and delivered one of India’s first major D2C exits.

speaker-img
Dev Batra
CEO and Chief Culture Guardian

Dev Batra

Dev Batra is the CEO and Co-Founder of Lyxel&Flamingo, one of India’s largest independent digital media and creative agencies. Since 2013, he has led the company’s growth to a team of 500+ professionals. Dev has built strong partnerships with platforms like Google, Meta, and Amazon, managing top brands across sectors such as CPG, Healthcare, and B2B. He is known for driving innovation, creativity, and collaboration in digital marketing.

speaker-img
Shubh Bajaj
Co-Founder

Shubh Bajaj

Shubh Bajaj is the Co-Founder of Lyxel&Flamingo, recognized for driving strategic growth and innovation across the media and creative landscape. With extensive experience leading and scaling high-performing teams, Shubh has contributed to the success of 100+ top brands including IndiGo, boAt, Blackberrys, and Sleepwell. Known for his forward-thinking mindset, he combines creative solutions with data-driven strategies to deliver measurable impact and build strong client partnerships.

speaker-img
Gaurav Jeet Singh
Director Agencies & VC Partnerships, India

Gaurav Jeet Singh

Experienced technology and consumer marketing business leader with an entrepreneurial background, 28+ years of proven track record of driving profitable revenue growth. Adept at navigating the intersection of Sales, Marketing, and Media, with a distinguished career spanning Meta, Unilever, and L’Oréal. Recognised Industry Expertise, Impact Magazine’s Top 100 Marketing Leaders in India, Campaign India Magazine’s South Asia Marketer of the Year

Key Stats

350+

Brands

3

Offices & 2 studios

500+

Full Time Employees

100M USD

Managed Ad Spends

12x

Average ROAS

5000+

Campaigns Executed

Our Clients

Brands That
Trust Us
  • Blackberrys Logo
  • Body-Shop
  • Charles-Keith
  • Converse
  • Indigo
  • O3+
  • Omega
  • Timex
  • Vlcc
  • AMD
  • UCB-logonew
  • Hippo Stores
  • agilus
  • merino png
  • my Tredient
  • VOGUE
Hear What Our Client Say
View All

Our objective was to capture the increased focus of users on fitness & personal well-being. By effectively using our first pa ... read more

Gautam Raheja ASICS India
Head Marketing
asics

We at The Body Shop have a never say die attitude and our agency shares this energy with us. All of us were pushed to a brick wal ... read more

Atul Shivnani The Body Shop
Head of E-commerce & Digital
The-Body-Shop

I have been collaborating with Lyxel&Flamingo for the past year, and there are several aspects that I truly appreciate about ... read more

Gaurav Nautiyal IndiGo
Manager - Digital Marketing 
Gaurav Nautiyal

Lyxel&Flamingo has been a true partner in our efforts to scale up as well as optimise our digital marketing across a spectrum ... read more

Saurabh Garg CONDE NAST
Digital Director
Condenast

We have been working with the team at lyxel&flamingo for almost 9 years now. The team has been one of the core pillars in dri ... read more

Himanshu Tewari SRL Diagnostics
Digital Marketing Lead
Himanshu Tewari
lyxel logo

Our objective was to capture the increased focus of users on fitness & personal well-being. By effectively using our first party data we were able to offer a personalized experience. We were able to efficiently utilize Google platforms which ultimately resulted in increased sales and an improved ROAS.

Gautam Raheja ASICS India
Head Marketing
asics
lyxel logo

We at The Body Shop have a never say die attitude and our agency shares this energy with us. All of us were pushed to a brick wall and forced to respond to a very unusual situation. With support from Google, we set out to touch heights previously thought impossible. The team at Lyxel&Flamingo along with Google saw the trends even before we did and were very proactive in sharing immediately actionable insights. As a result our brand site is buzzing like never before.

Atul Shivnani The Body Shop
Head of E-commerce & Digital
The-Body-Shop
lyxel logo

I have been collaborating with Lyxel&Flamingo for the past year, and there are several aspects that I truly appreciate about them. They demonstrate agility, and adaptability, and maintain a proactive approach. Above all, they are highly result-driven, not only making promises but consistently delivering the best.

Gaurav Nautiyal IndiGo
Manager - Digital Marketing 
Gaurav Nautiyal
lyxel logo

Lyxel&Flamingo has been a true partner in our efforts to scale up as well as optimise our digital marketing across a spectrum of objectives and platforms. As a digital marketing agency, we've been working with Lyxel&Flamingo for many years and have seen them evolve into a more strategic partner, with their cross-platform abilities and deep functional & platform insights based on experience. From targeting conversions from the most affluent consumers for our consumer IPs to enhancing the reach of our content to optimising ROIs for subscription products, Lyxel&Flamingo has worked with our teams across the spectrum. The team is functionally adept and a pleasure to work with, a balance of creative & analytical insights. And more importantly, eager to learn and adapt in an era of hyper-clutter & customised needs.

Saurabh Garg CONDE NAST
Digital Director
Condenast
lyxel logo

We have been working with the team at lyxel&flamingo for almost 9 years now. The team has been one of the core pillars in driving our brand's growth. Their support has been amazing during all these years and have delivered great results for a large number of campaigns.

Himanshu Tewari SRL Diagnostics
Digital Marketing Lead
Himanshu Tewari

CASE STUDIES

See Our Impact
Else where
ASICS
CASE STUDY

ASICS

Revenue Generated
2x
New User Sessions
75%
Reduction in Cost per Sale
39%
Learn More
O3+
CASE STUDY

O3+

Organic Sessions Growth
200%
Boost in Top 3 Keywords Ranking
569%
Organic Revenue Growth
160%
Organic Transactions Growth
163%

*Growth within 6 Months

Learn More
The Body Shop
CASE STUDY

The Body Shop

ACOS dropped by
4%
Sales Increased by
10%
Orders Increased by
23%
Learn More
UCB
CASE STUDY

UNITED COLORS OF BENETTON

Increase in the Sessions
3. 5x
Increase in New Users
4x
Increase in the Transactions
71.63 %
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IndiGo Airlines
CASE STUDY

IndiGo

Incremental Sales
48%
Better CVR
1PP
Better Average Ticket Size
1.6%
Learn More
Agilus - Banner
CASE STUDY

SRL

Conversion rate that we got
4%
Learn More
Rupeeredee app
CASE STUDY

Rupeeredee app

CTR
3.18%
Total Registrations through Campaigns
5.62L
Total Installs through Campaigns
5.18L
Clicks
20.2L
Learn More
Blackberrys
CASE STUDY

Blackberrys

Grew the overall D2C revenue by
2.9X
Increased the ROAS by
1.8X
Increased the Transactions by
1.6X
Learn More
CASE STUDY

IndiGo Airlines

Increase in overall MoM bookings
36%
Increase in overall MoM Revenue
35%
Decrease in overall MoM CAC
40%
Learn More

Our Services

Media Creative Optimisation

Media Creative Optimisation

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cloud-service

Cloud Services

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Cybersecurity

Cybersecurity Services

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Automation. 1

Automation

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Media Operation

Media Operations

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ShopifyFeatured

Shopify

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Full-funnel-marketing

Full funnel marketing

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third-party-marketplace

Third Party Marketplaces

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ShopifyFeatured

Shopify Plus

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Digital-Full-funnel-marketing

Digital Full Funnel Marketing

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Technology

Technology

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HAVE A PROJECT IN MIND?

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