McAfee

McAfee: How L&F assisted McAfee in achieving greater heights

THE CLIENT

About McAfee

McAfee is a worldwide leader in Computer security company. McAfee focuses on protecting people, not devices. Their solutions adapt to customers’ needs and empower them to confidently experience life online through integrated, easy-to-use solutions.

Focus on Top Performing Campaigns we achieved a 170% increase in traffic for Singapore (All Ads)

The Approach

01

We've seen a 69% increase in traffic for the Malaysia by implementing new campaigns.

02

A full-fledged approach which focused on creating awareness, increasing NTB consumers, and driving revenue.

03

Divided the campaign into distinct categories, including the promotion of McAfee's Total Protection antivirus and LiveSafe internet security.

04

Focused on enhancing visibility and revenue through participation in events and promotions where focus was on top selling and newly
launched SKU.

05

Leverage multiple ad formats including Display, like sponsored discovery and sponsored affiliate, to target upper funnel segments. To
build better consideration and awareness among new audience

Sale

42%