India’s fashion and lifestyle market continues to expand rapidly, and online marketplaces are now at the centre of this growth. With millions of monthly shoppers, strong brand recall, and a deep category presence, Myntra remains one of the most influential platforms for apparel, accessories, beauty, home and lifestyle sellers.
As a result, many businesses are actively searching for guidance on how to sell on Myntra, how to set up compliant processes, and how to use the seller ecosystem effectively. With 2026 bringing sharper operational expectations, a more competitive landscape, and higher customer experience standards, sellers need clarity before they begin.
At Lyxel&Flamingo, we work with brands across categories to build marketplace foundations that scale sustainably. Our approach goes beyond setup: we help brands understand full funnel marketing so they can connect visibility, conversion, and long-term retention into one seamless growth engine on Myntra.
This guide covers everything a new seller must know to become a seller on Myntra, from eligibility criteria to catalogue optimisation, logistics performance and revenue acceleration strategies. Each section is designed to help you enter the platform with confidence.
What Do You Need Before You Begin the Myntra Seller Registration Process?
Selling on Myntra begins with compliance. The platform does not allow informal or unregistered sellers, which means you must align with the required documentation before your application is accepted.
1. A Legally Registered Business Entity
To sell on Myntra, you must operate as a registered business such as:
- Sole proprietorship
- Partnership firm
- Limited Liability Partnership (LLP)
- Private limited company
This requirement protects customer trust and upholds brand authenticity.
2. Mandatory GST Registration
A valid GSTIN is compulsory. You cannot complete Myntra seller registration without GST compliance, and it is essential for invoicing and tax submissions.
3. Brand Ownership or Authorisation
Depending on your position in the supply chain, Myntra requires:
- Trademark certificate (if you own the brand)
- Authorisation letter or NOC (if you are a distributor, importer or reseller)
Marketplace teams verify these documents rigorously to prevent counterfeit listings or unauthorised sales.
Completing these requirements ensures your business is eligible to move to the next step: registration.
How Do You Register as a Seller Using the Myntra Partner Portal Login?
Once you meet the mandatory eligibility criteria, you must complete your onboarding through the Myntra seller portal.
Below is the correct 2026 workflow.
Step 1: Visit the Myntra Partner Portal
Go to the official Myntra partner portal login page and click on Register Now. The portal is also referred to as partner portal Myntra within marketplace documentation.
Step 2: Fill in the Application Form
You will be asked to share details including:
- Legal business name
- Registered mobile number and email
- Product categories you plan to sell
- Warehouse and operational address
Ensure accuracy because these details appear on your Myntra seller dashboard once approved.
Step 3: Upload Verification Documents
The platform will request:
- GST certificate
- Cancelled cheque with business name
- Brand authorisation documents (if applicable)
- Warehouse proof of address
All uploads must be clear and verifiable.
Step 4: Verification and Approval
Myntra reviews the information and documents. The approval timeline for 2026 is typically between 7 and 15 working days. In some cases, the brand team may contact you for clarifications.
Step 5: Access Your Myntra Seller Dashboard
Once approved, you will receive your Myntra seller login credentials. Your dashboard becomes the central space for:
- Catalogue setup
- Pricing
- Orders
- Inventory
- Seller performance metrics
- Payments
- Returns and disputes
This completes your seller onboarding. The next step is creating a strong catalogue.
How Do You Create and Optimise Your Catalogue on Myntra Seller Central?
Your catalogue determines whether customers discover and purchase your products. To succeed on Myntra, you must optimise content, pricing and visual quality from day one.
1. Use High-Quality Product Images
Myntra has strict visual standards. Include:
- Front, back and detail shots
- Fabric close-ups
- Lifestyle images (if category relevant)
- Clear backgrounds and consistent lighting
High-quality images reduce return rates and drive conversions.
2. Write Clear and Accurate Descriptions
Descriptions should cover:
- Fabric composition
- Fit and silhouette
- Style notes and features
- Size charts
- Care instructions
Ensure clarity and remove all ambiguity. Accuracy directly influences customer satisfaction.
3. Add Keyword-Optimised Titles and Copy
Use relevant keywords such as:
- Category
- Material
- Colour
- Occasion
- Fit
This helps your products appear in internal search.
Examples include: how to sell on Myntra for clothes, cotton shirts for men, or women’s ethnic wear sets.
4. Maintain Accurate Stock Levels
Inventory mismanagement leads to cancellations and poor seller ratings. Update quantities frequently and monitor fast-moving SKUs.
5. Use Competitive Pricing and Promotions
Participate in:
- End of Reason Sale
- Big Fashion Festival
- Category-specific promotions
These events drive substantial traffic and increase brand exposure.
How Does Order Fulfilment Work for Myntra Sellers?
Operational excellence separates successful sellers from average ones. Once your catalogue is active, your order and logistics management will determine your ratings.
Order Processing Through Seller Central
Each order must be:
- Packed using strong materials
- Labelled accurately
- Handed over within Myntra’s dispatch timelines
Your preparation window is short, so a structured process is essential.
Delivery Options
Myntra provides two choices:
- Partnered logistics network
- Your own courier service (must integrate with Myntra’s system)
Most sellers prefer Myntra’s logistics network because of its reliability and automated tracking.
Returns and Quality Checks
Myntra follows a defined returns policy.
You must:
- Evaluate returned products
- Update inventory
- Identify quality issues
- Track the reason codes
A consistent return management system helps you maintain a strong performance rating.
What Fees and Commissions Should You Expect as a Myntra Seller?
Commission structures vary by:
- Category
- MRP
- Shipping model
- Promotional participation
You should expect:
- Commission fee
- Collection fee
- Shipping fee
- Return penalty (if applicable)
Always monitor your profitability using seller dashboard analytics.
How to Sell Clothes or Fashion Products on Myntra Effectively
Fashion remains Myntra’s largest segment. To succeed in apparel, accessories or footwear, apply the following:
1. Follow Category Guidelines Strictly
Myntra enforces detailed standards for fabric, stitching, size accuracy and photography.
2. Use Detailed Size Charts
Size-related returns are the highest across marketplaces.
Accurate size charts reduce these significantly.
3. Refresh Catalogue Frequently
Fashion trends move fast. Introduce new designs every season.
4. Monitor Competitor Pricing
Dynamic pricing helps you remain relevant without undercutting profitability.
5. Build a Strong Brand Identity
Your product titles, photography style and description tone should remain consistent.
How to Increase Sales and Grow Your Brand on Myntra in 2026
Scaling on Myntra requires strategic consistency.
1. Improve Seller Score Metrics
Focus on:
- Low cancellation rate
- High dispatch speed
- Accurate catalogue content
- Reduced return ratio
These inputs influence your visibility.
2. Participate in Campaigns
Seasonal events generate maximum exposure.
3. Use Analytics Insights
Study:
- Page views
- Add-to-cart data
- Conversion rate
- Return reasons
Data-driven optimisation leads to predictable growth.
4. Strengthen Packaging Quality
Premium packaging improves brand recall and reduces transit damage.
5. Partner with a Marketplace Specialist
A marketplace consultant or Myntra marketing agency can help you improve paid visibility, catalogue quality and operational consistency.
How to Sell Products on Myntra as a New Business in 2026
If you are a business owner entering a marketplace for the first time, remember:
- Start with a small catalogue
- Maintain stock consistency
- Use Myntra data insights
- Prioritise quality checks
- Engage with promotions
- Maintain high service levels
- Monitor your competition
These steps help build momentum.
How to Become a Myntra Delivery Partner
Some businesses also explore logistics partnerships. To become a Myntra delivery partner, you typically need:
- A registered courier service
- Serviceable pin codes
- Proof of business operations
- Reliable fleet capability
- Strong compliance standards
Delivery partnerships support Myntra’s large operational network.
Build a Strong Marketplace Strategy With Lyxel&Flamingo
Succeeding on Myntra requires more than registration. It involves accurate catalogue creation, operational discipline, competitive pricing, brand building and ongoing optimisation.
At Lyxel&Flamingo, we support brands with:
- Marketplace onboarding
- Catalogue and content excellence
- Operational process design
- Seller central management
- Performance analytics
- Growth strategies
Whether your objective is scale, revenue acceleration or operational consistency, we help you navigate modern marketplace ecosystems with clarity.
FAQs
Q. How to sell on Myntra and what are the requirements?
A. You need a registered business, GSTIN and brand ownership or authorisation documents before applying through the Myntra seller portal.
Q. How to create and verify a seller account on Myntra?
A. Register through the portal, upload documents, complete verification, obtain your Myntra seller ID and access your seller dashboard.
Q. How much commission does Myntra take from sellers?
A. Commission varies by category, product value and logistics model. Additional charges may include shipping and collection fees.
Q. How to sell clothes or fashion products on Myntra effectively?
A. Use high-quality images, accurate size charts, trend-based catalogue rotation and competitive pricing.
Q. How to increase sales and grow your brand on Myntra?
A. Optimise catalogue content, participate in promotions, improve ratings, monitor analytics and maintain strong fulfilment performance.
Q. How to share your Myntra wishlist with others?
A. You can share a wishlist using the built-in share option available within the app or website interface.
Q. How to create a Myntra customer account?
A. You can register using your mobile number or email directly on the app or website.
Q. How to become a model for Myntra?
A. You can apply through their talent and modelling partners or participate in official Myntra talent programmes when open.
