Scale your business Profitably with the Best Performance Ads and Branding Partner

Benefit from the insights gained through hundreds of full funnel marketing campaigns with the most respected brands in sectors including Airlines, Apparel, Footwear, Beauty and Skincare, Consumer Durables, FMCG, Luxury Goods and More.

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    About

    Lyxel&Flamingo

    Fueled by innovative and ideas, we are one of India’s largest media planning and digital experience management firms. Offering end-to-end digital solutions to clients across international markets, we work with both new and established business to help them grow.

    350+

    Brands

    3

    Offices & 2 Studios

    500+

    Full Time Employees

    100 M USD

    Manages Ad Spends

    12x

    Average ROAS

    5000+

    Campaigns Executed

    Our Clients

    Brands That Trust Us
    Services

    Our Offerings

    • 01

      Performance Marketing

      We excel in expanding online businesses and achieving goals through our expert digital marketing strategies. With performance marketing solutions, we optimize your advertising budget for measurable ROI. Our tailored approaches and comprehensive reporting ensure success in boosting sales, increasing app installations, and creating compelling brand stories, helping you thrive in the digital landscape.

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    • 02

      Affiliate Marketing

      Lyxel&Flamingo offers affiliate and publisher partnerships to fuel online businesses’ growth, increase revenue, and enhance brand awareness. Our paid media services encompass various strategies, like pay-per-conversion, pay-per-install, OTT advertising, branded content, and display ads. Through data-driven campaigns, we optimize marketing channels to deliver tangible results, ensuring maximum ROI and sustainable business growth.

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    • 03

      Brand Building Solutions

      Lyxel&Flamingo’s brand building solutions foster deeper connections with your audience through YouTube marketing, OTT advertising, and impactful storytelling. We collaborate with relevant publishers to boost brand awareness and loyalty. Data-driven insights ensure optimal performance, positioning your brand for widespread exposure and lasting customer relationships.

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    • 04

      Programmatic & Interactive Ads Solutions

      Lyxel&flamingo provides cutting-edge programmatic and interactive ads solutions that enhance brand reach and affinity. Using advanced algorithms and real-time data analysis, our highly targeted campaigns ensure your brand message reaches the right audience at the right time and in the right context across various digital channels, maximizing your impact in the digital space.

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    • 05

      Automation and Technology Development

      Lyxel&Flamingo specializes in strategic-level marketing, offering retention campaigns and drip marketing to foster customer loyalty and maximize lifetime value. Personalized messages based on customer data and behaviour engage existing customers, while drip campaigns nurture leads with automated, scheduled emails. Advanced segmentation, A/B testing, and data analysis optimize our approaches, delivering exceptional results and cultivating long-lasting customer connections for sustainable business growth.

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    • 06

      Digital Audit

      We perform thorough and exhaustive digital audits for brands, assessing the impact of their marketing campaigns, technology infrastructure, branding efforts, content strategies, performance marketing effectiveness. Our commitment goes beyond audits; we collaborate with brand teams to implement recommendations and continuously monitor results.

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    • 07

      SEO – Organic Growth

      Lyxel&flamingo’s seo services cover website SEO (on-page and off-page), App SEO, YouTube SEO, and vernacular SEO. Our strategic approach boosts online visibility and attracts targeted traffic. With comprehensive content strategy integration, technical SEO expertise, and data-driven optimization, we ensure your brand establishes a strong online presence, reaches a broader audience, and enjoys sustained growth in the competitive digital landscape.

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    Process

    01
    Digital Assessment & Audit
    Digital Assessment & Audit

    Our process entails a comprehensive examination of your digital assets and campaigns, integrating industry research and insights from top advertising platforms to produce a comprehensive and detailed analysis and audit report.

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    02
    Audience Persona Mapping
    Audience Persona Mapping

    In the next phase of our digital planning process, we delve into audience persona understanding and mapping. This critical step enables us to tailor strategies that resonate with your target audience, enhancing campaign effectiveness.

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    03
    Digital Strategy & Planning
    Digital Strategy & Planning

    Once we reviewed the category, campaigns and also gathered insights on the brands Target audience we work on the detailed Digital Strategy & Planning, where we formulate a cohesive roadmap to harness the insights gathered, ensuring a well-structured and effective digital campaign strategy.

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    04
    Creatives & Campaign Optimisation
    Creatives & Campaign Optimisation

    Here, we implement the devised plan and maintain ongoing vigilance. Our digital experts actively fine-tune campaigns and creatives to surpass business goals, ensuring optimal performance.

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    05
    Reporting & Analytics
    Reporting & Analytics

    We employ in-house advanced tracking dashboard and industry-leading analytics tools to gauge strategy effectiveness, extract invaluable insights, and fuel continuous enhancement and expansion.

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    Why Us

    Left-Right Brain Approach

    Service as more than just a technology partner. we've assisted over 350 brands in transforming their business over the past decade through our integrated creative, media and technology approach.

    Entrepreneurial Approach

    Being an Entrepreneurial led agency, we understand the challenges of our clients business. Our success is a byproduct of our clients success and its paramount for us. We work towards ensuring success for our clients through trust, consistent and open communication and above all exceptional services to build lasting and fruitful relationships.

    Full Funnel Approach

    We don’t build just scale but help build profitable and long term businesses for our client using a Full Funnel marketing approach.

    Excellent Track Record

    Not just a flash in the pan, our team has been testing new strategies and have consistently worked with clients over years in a successful partnership. 100s of clients as well as platform partners across the globe will be happy to provide a positive reference.

    Tailored solutions

    We don’t believe in a one size fits all approach. Our team works with the clients as partners to create customized plans as per the clients business objectives to help brands scale up profitably.

    360 Degree Approach

    In todays complex digital world we work with the clients to help support them to ensure that any technical, creative, retention or organic discoverability requirements can be addressed and solved internally to ensure a holistic growth for the brand.

    Diverse Experience

    Our team has over a decade of experience in scaling brands across multiple categories and scale. We have over 100s of case studies of helping brands meet their business objectives through effective planning and execution.

    Proactive Project Management

    Our hands on approach as well as constant learning, review and improvement process helps in anticipating challenges and providing solutions proactively and promptly.

    CASE STUDIES

    See Our Impact
    Else where
    CASE STUDY

    ASICS

    Revenue Generated
    2x
    New User Sessions
    75%
    Reduction in Cost per Sale
    39%
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    CASE STUDY

    UNITED COLORS OF BENETTON

    Increase in the Sessions
    3. 5x
    Increase in New Users
    4x
    Increase in the Transactions
    71.63 %
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    CASE STUDY

    The Body Shop

    Impressions
    26M+
    Reach
    1.4M+
    Video Views
    8.7M+
    Video  Completion Rate (LinkedIn)
    50.86%
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    CASE STUDY

    O3+

    Increase in the Sessions
    18.2%
    Increase in
    30.82%
    Increase in the
    34.92%
    Increase in
    35.67%
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    CASE STUDY

    IndiGo

    Incremental Sales
    48%
    Better CVR
    1PP
    Better Average Ticket Size
    1.6%
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    CASE STUDY

    SRL

    Conversion rate that we got
    4%
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    CASE STUDY

    Rupeeredee app

    CTR
    3.18%
    Total Registrations through Campaigns
    5.62L
    Total Installs through Campaigns
    5.18L
    Clicks
    20.2L
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    CASE STUDY

    IndiGo Airlines

    Increase in overall MoM bookings
    36%
    Increase in overall MoM Revenue
    35%
    Decrease in overall MoM CAC
    40%
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    Hear What Our Client Say
    View All

    Our objective was to capture the increased focus of users on fitness & personal well-being. By effectively using our first pa ... read more

    Gautam Raheja ASICS India
    Head Marketing

    We at The Body Shop have a never say die attitude and our agency shares this energy with us. All of us were pushed to a brick wal ... read more

    Atul Shivnani The Body Shop
    Head of E-commerce & Digital

    I have been collaborating with Lyxel&Flamingo for the past year, and there are several aspects that I truly appreciate about ... read more

    Gaurav Nautiyal IndiGo
    Manager - Digital Marketing 

    Lyxel&Flamingo has been a true partner in our efforts to scale up as well as optimise our digital marketing across a spectrum ... read more

    Saurabh Garg CONDE NAST
    Digital Director

    We have been working with the team at lyxel&flamingo for almost 9 years now. The team has been one of the core pillars in dri ... read more

    Himanshu Tewari SRL Diagnostics
    Digital Marketing Lead
    lyxel logo

    Our objective was to capture the increased focus of users on fitness & personal well-being. By effectively using our first party data we were able to offer a personalized experience. We were able to efficiently utilize Google platforms which ultimately resulted in increased sales and an improved ROAS.

    Gautam Raheja ASICS India
    Head Marketing
    lyxel logo

    We at The Body Shop have a never say die attitude and our agency shares this energy with us. All of us were pushed to a brick wall and forced to respond to a very unusual situation. With support from Google, we set out to touch heights previously thought impossible. The team at Lyxel&Flamingo along with Google saw the trends even before we did and were very proactive in sharing immediately actionable insights. As a result our brand site is buzzing like never before.

    Atul Shivnani The Body Shop
    Head of E-commerce & Digital
    lyxel logo

    I have been collaborating with Lyxel&Flamingo for the past year, and there are several aspects that I truly appreciate about them. They demonstrate agility, and adaptability, and maintain a proactive approach. Above all, they are highly result-driven, not only making promises but consistently delivering the best.

    Gaurav Nautiyal IndiGo
    Manager - Digital Marketing 
    lyxel logo

    Lyxel&Flamingo has been a true partner in our efforts to scale up as well as optimise our digital marketing across a spectrum of objectives and platforms. We've been working with Lyxel&Flamingo for many years and have seen them evolve into a more strategic partner, with their cross-platform abilities and deep functional & platform insights based on experience. From targeting conversions from the most affluent consumers for our consumer IPs to enhancing the reach of our content to optimising ROIs for subscription products, Lyxel&Flamingo has worked with our teams across the spectrum. The team is functionally adept and a pleasure to work with, a balance of creative & analytical insights. And more importantly, eager to learn and adapt in an era of hyper-clutter & customised needs.

    Saurabh Garg CONDE NAST
    Digital Director
    lyxel logo

    We have been working with the team at lyxel&flamingo for almost 9 years now. The team has been one of the core pillars in driving our brand's growth. Their support has been amazing during all these years and have delivered great results for a large number of campaigns.

    Himanshu Tewari SRL Diagnostics
    Digital Marketing Lead

    Amplify
    Your Reach

    Harness The Potential Of The Most Influential Platforms

    Connect With Your Target Audience On The World's Largest Social Media Platforms, Effectively Engaging And Converting Potential Customers.

    Dominate Search Engine Results And Capture High-Intent Users Through Strategic Google Ads Campaigns.

    Our Services Portfolio

    Media Creative Optimisation

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    Cloud Services

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    Cybersecurity Services

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    Automation

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    Media Operations

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    Technology

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    Shopify

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    Third Party Marketplaces

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    Shopify Plus

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    Digital Full Funnel Marketing

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    HAVE A PROJECT IN MIND?

    Let’s Build The Future Together

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