Torani

Torani Elevating Growth: How L&F's Strategic Approach Drove Impressive Growth in Organic Users and Keyword Ranking within 6 Months

THE CLIENT

Torani is a house of nostalgia that takes inspiration from the fables and memories of Karan Torani’s grandmother. He was born and grew up in Delhi surrounded by an all-embracing culture. Torani always found a connect with Indian looms, crafts, and traveling through the country to find a similar sense of comfort in his clothes.

Solution

01

We started the SEO campaign in July 2023.

02

Our focus is to fix the technical errors and perform in-depth keyword research (generic) for targeting to improve organic traffic & organic revenue.

03

Conducted a comprehensive evaluation of existing backlinks, identified toxic ones, and successfully disavowed them using GSC.

04

Optimized the impactful website pages for low-hanging keyword opportunities initially and created quality backlinks in a phased manner.

05

Studied competitors to identify content, keyword and backlink opportunities and refine the SEO strategy accordingly.

Organic Users Growth

37%

Boost in Top 3 Keywords Ranking

425%

Organic Clicks Growth

39%