Ranna Gill
Ranna Gill's remarkable marketing campaign: Achieving a jaw-dropping 11.74x ROI with an open rate of 48%.
THE CLIENT
About Ranna Gill
Ranna Gill is a leading contemporary Indian pret brand with international acclaim, known for its effortless glamour and panache; made for the modern women. From being a regular at the Indian fashion shows and international exhibits, today, the brand is an ever-growing network of directly operated stores in Delhi and Mumbai.
The Challenges
Client’s marketing team was struggling with improving CTRs and drive higher revenue from their subscriber list as the campaign were not well optimized.
Some of the pain points were:
- • Drip flows were not optimized causing low open rate, CTR and conversion rates.
- • Limited targeting, resulting in generic message and reduced impact.
- • Ineffective communication, causing low engagement rates.
The Solution