The Body Shop

How The Body Shop bloomed with L&F

THE CLIENT

About The Body Shop

The Body Shop is a premium British cosmetics, skincare, and perfume brand. It claims its products are “inspired by nature” and feature ingredients such as marula oil and sesame seed oil sourced through the Community Trade program.

Challenges

SOLUTION

01

Targeted SP and SB with a high focus on protecting brand equity and keywords and gradually increased focus on generic targeting to improve reach in the category.

02

Focused on important categories and best-selling products (from brand.com) to reduce the ACOS.

03

Safeguarded our own ASINS and keywords which helped in maintaining a healthy SOV on our terms.

04

Avoided irrelevant spending by adding negative keywords regularly.

05

Participated in key events like the Prime Day, Freedom Sale, and Great Indian Festival Sale to drive higher searches for the brand on Amazon.

RESULT

ACOS dropped by

4%

Sales Increased by

10%

Orders Increased by

23%