ASICS

AMS Launch & Performance

THE CLIENT

About the ASICS

Asics is a Japanese multinational corporation that produces Premium and high-quality sports equipment designed for a wide range of sports. It is one of the largest sports shoe brands globally.​

Challenge

While Asics is a globally known brand, it had limited presence in India, being a late entrant as well against high marketing Brands like Nike, Puma, Adidas, etc.​

SOLUTION

01

We focused on capturing the brand keywords as well as ensuring we have high visibility in certain sports where Asics is a market leader. We also targeted a high presence on Sub Brands like Kayano, Nimbus, etc. ​

Results

Bring down ACoS

60%

We were able to bring down ACoS by 60% in 3 months and the ACoS was best in the category

AMS attributed sales

100%

Grew AMS attributed sales by over 100% in one year. 

Impressions

38 M+

38 million+ impressions were achieved in over 3 months. ​

M-o-M basis

40%

With our paid efforts, organic traffic on the Brand store increased by over 40% M-o-M basis. ​