The era of fashion is on a constant move. The trends in the fashion world are changing faster. Especially among the people who understand fashion! The clothes in your wardrobe will run out of trends by the time you wear them for the second time! And that’s how the fashion industry has got the attention of its target audience.
Myntra is one of the few marketplaces that understands the true form factor of fashion. Hence, it brings you the best brands and their amazing products at the best rates. If you have been part of the Myntra family, you already know that! But with the demand for fashion at its peak, Myntra Studios is here! Here you can connect with your favorite studio influencer or brand.
Were you aware of Myntra Studio before you landed on this page? If not, then this post here will discuss it in brief. Even if you have heard about it and haven’t considered using it, you will do so after reading this article. Read along till the end!
What is Myntra Studio?
The basic ideology of Myntra Studio states it is a personalized content-sharing platform. The purpose of it is not just to entertain you but also to inspire and inform you about fashion trends.
With Myntra Studio, there will be no more gaps between fashion influencers and users. As a user, you can now follow them, stalk them and stay updated with their fashion sense. Suppose some of the outfits or accessories they wear catch your attention. In that case, there’s a button on the extreme bottom left for quick shoppers like you.
Click that button, and you will get a list of all the products your favorite influencer prefers. You are then a click away from purchasing those items. If you cannot decide on your buy now, you can save the post as well. You can review your buying decision later by clicking on the given option.
The fun doesn’t end here! You can also follow all your favorite brands and associated fashion topics. These brands keep on sharing some crucial fashion tips and outfit inspirations.
There is endless content, especially for women’s clothing. You have the liberty to run your search through the popular trends and topics over Myntra Studio. Follow them to stay updated with the next latest fashion information that comes up.
Today, Myntra Studio has more than 20,000 beauty, lifestyle, and fashion ideas and tips. Following Myntra Studio, the brand has an online reality show, Myntra Fashion Superstar. It is a talent platform for identifying emerging beauty and fashion influencers.
How Good Can Myntra Studio Be? How Does it Work?
Are fashion and style your key mantras to be confident? Do you want to walk out of your house in style all the time? If yes, Myntra Studio is exactly where you should be. There are many tips, advice, suggestions, and even fun fashion-related games. You will meet your cravings for staying updated with the fashion trend and meet like-minded fashion enthusiasts to share your views on respective topics.
You can engage in lively discussions over your favorite fashion topic or explore the new collections that your favorite brand is about to drop soon over the catalog of Myntra. If you want to know how good Myntra Studio is, you should know you will explore the best wisdom in fashion, irrespective of your style and fashion sense.
The insights and trends out here on Myntra Studio are not restricted to adults, but there are trend sets for kids’ clothing as well. There wasn’t a dedicated social networking hub for beauty and fashion enthusiasts before Myntra introduced its Myntra Studio.
There is an embedded option to share all posts you upload over Myntra Studio to your other social media platforms. There are featured quizzes, games, and video content for you to take part in and explore the new era of shopping. There is a dedicated mobile application for you to stay connected over Myntra Studio anywhere and at any time.
There is no desktop application so far, but Myntra will probably work it out for you to explore the fashion tips and outfits and use all its features on the big screen.
What is Myntra Studio M-Live?
Myntra Studio’s M-Live answers the rising need for a video-based platform. There were videos in the existing Myntra Studio by influencers that did wonders in boosting the passion for fashion among the users. But, the brand mostly decided to add more value to its video content. Thus, alongside the success of Myntra Studio, it also introduced the M-Live platform.
The purpose of M-Live is to run many live streams and accommodate millions of users. The fashion arena is evolving, and M-Live is just another platform for Myntra to take it to a larger scale.
The consumption of video content rate is higher than that of any other marketing material. It is today an evident part of core marketing for eCommerce businesses. Today, products are showcased through video content to encourage the target audience to buy. Myntra had its own experiences with the changing marketing measures and introduced Live Commerce to change how people shop.
When you scroll through the reels over social media platforms, you find yourself getting addicted to them and keep scrolling even in your subconscious mind. Imagine stumbling upon a reel that shows you the exact outfit you were searching to wear on your next special occasion. You will develop an instant urge to buy it right away. And that is how video marketing works!
With M-Live, it will be the influencers who will be promoting and displaying the products to the potential customers, and that will lead the buyers to place their orders through given links. To ensure this tactic would work, Myntra initiated a program called, Masterclass. In it, they asked the experts to share some videos on fashion advice. The audience was asked to raise questions and queries that were all answered within a day.
This initiative received immense traction as the viewers showcased an interest in seeking inspiration from the celebs and experts in the fashion world. Myntra got its confidence that the idea of running Studio and M-Live altogether will pay off with a high rate of sales from fashion enthusiasts.
How Does M-Live Make a Difference?
M-Live is an extension to the before-introduced Myntra Studio for connecting fashion influencers and brands with fashion enthusiasts. M-Live is the initiative that will fill all the gaps within the inspiration-led buying journeys. The shopping experience will be streamlined for the customers, as they will be guided throughout their journey. Once they are inspired by a product, they can get along with the idea of purchasing it.
It is quite easy for customers to connect to the live streams of their favorite and trusted influencers. Be part of their showcasing of the latest and trendy collections. Every content you explore over the platform will be shoppable, which will enable you to make a purchase without exiting the live session.
Not just that, but you will also be interacting with the influencer in real-time. They will be addressing your questions and queries related to fashion. Take their help understanding the right styling and makeup tips to complement your attire. The viewers get to interact with one another through live chat. Myntra has successfully grown its position in social Commerce, and this is expected to grow substantially in the forthcoming times.
How Will it Benefit the Creators?
The content creators are also part of Myntra’s M-Live. After the pandemic, the count of content creators in the field of fashion has increased. Keeping that in mind, Myntra is also accepting a few creators to monetize their efforts. It will get them views and recognition. At the same time, Myntra will sell its products through its content.
The social commerce market in India is exhibiting a growth rate of 32.7% for the forecast period of 2023 to 2028. Thus, the idea of online shopping is about to change completely through the adaptation of Social Commerce. And, Myntra is ahead of time for it!
Parting Word
So, this was the brief idea about what Myntra has to offer for the shopping convenience of its customers. Do you love dressing up in style? Are you on a constant quest to find the right pair of jeans, shorts, tops, shirts, or formal or ethnic wear? Do you just want to rev up your looks? All of these needs can be attended to at Myntra Studio and M-Live. It can be of good help to you!
Explore the collections endorsed by the top influencers. Watch them flaunt the outfit in style, and recreate it with yourself. Irrespective of whether you are a guy or a girl, you have the right to flaunt yourself. And, in this quick-paced fashion crazy world, you ought to be on the top of the trend ladder, to get that mesmerizing attention from the crowd around you.
