About the Brand

The Brief

When the Product Range Is This Wide, the Platform Has to Be This Deep.

Not a surface-level update. A complete platform build designed to carry every category Kenstar sells and every operational layer behind it.

Kenstar came into this engagement with a precise commercial objective: build a digital platform that reflects the full depth of the product range, performs with the reliability India’s consumers expect from a trusted household name, and gives the brand the operational infrastructure to grow.

Four platform priorities shaped the brief:

01. Visual Identity

Rebuild the digital design language from the ground up: a modern, consistent visual experience that carries five distinct product categories with equal clarity and reflects the quality Kenstar has always delivered.

02. Discovery and Conversion

Build a shopping experience designed to help any customer, regardless of what they are looking for, find the right product, understand it quickly, and move confidently toward purchase.

03. Platform Migration

Move from Magento to Shopify, reducing server and maintenance overhead while gaining the commerce infrastructure and scalability the brand’s next phase of growth required.

04. Operational Integration

Connect every back-end layer, payments, shipping, inventory, accounting, and customer communication, into a single automated system running cleanly behind every customer interaction.

The Challenge

Building a Connected Platform Meant Solving Across Every Layer.

Building for a brand with five product categories, a complex SAP-based back end, and an established organic search presence made this more than a standard web build.

Five distinct challenges shaped the architecture from the first conversation.

01. Finding a Platform Architecture That Could Actually Scale:

The existing Magento setup carried server and maintenance costs that were creating real limits on how quickly the brand could grow online. The real opportunity was a platform migration designed for scalability: lower operational overhead, stronger commerce capability, and the flexibility to support what Kenstar was planning.

02. Building a Shopping Experience That Works Across Every Category at Once:

A product range spanning air coolers, food preparation, cooking, fabric care, and heating appliances does not fit a single buyer journey. Designing an experience that serves every category with equal clarity, and moves customers quickly from the right product to a completed purchase, was as much an information architecture challenge as a UX one.

03. Connecting SAP and Shopify Without Leaving Any Gaps:

Kenstar runs order management and accounting on SAP. Building a Remote Function Call integration to connect SAP with Shopify, cleanly, at scale, and without requiring manual reconciliation at either end, was one of the most technically demanding requirements of the entire build.

04. Building Order Tracking Customers Could Actually Rely On:

India’s online shoppers expect real-time visibility into their orders. A custom API to deliver that visibility at every stage of fulfilment was not a feature to be added later. It was a consumer trust requirement baked into the platform architecture from the start.

05. Protecting Search Rankings Across a Complete Platform Migration:

Moving from Magento to Shopify meant migrating an entire catalogue of URLs that had already accumulated organic search equity over years. A comprehensive 301-redirect implementation was the difference between a migration that held Kenstar’s search performance and one that cost it.

The Approach

Five Strategic Decisions. One Connected Platform.

L&F mapped the platform requirements before any design work or integration was specced. Kenstar made five specific decisions that defined the build from architecture through to launch.

01. Platform Migration: Shopify as the Foundation for What Comes Next:
Moving from Magento to Shopify was a strategic decision, not just a technical one. Shopify offered the cost efficiency, scalability, and commerce capability that Kenstar’s D2C ambitions required. Operational overhead came down. The platform’s ability to support growth went up.

02. UI UX Overhaul: A Digital Experience Designed to Convert Across Every Category:
Kenstar invested in a complete UI UX redesign: a clean, modern shopping interface built for a multi-category product range, with visual coherence across every page and a purchase journey engineered to reduce friction and turn product interest into completed orders.

03. SAP Integration: A Custom RFC Built to Run Without Intervention:
A custom Remote Function Call connects SAP with Shopify across Kenstar’s platform, handling order management and invoicing automatically. It runs without manual effort at either end and gives the operations team a back end that does its job without being asked twice.

04. Order Tracking API: Customer Visibility Built Into the Infrastructure from Day One:
A custom API powers real-time order tracking across the platform. Built into the infrastructure from the start, not added as an afterthought, it delivers fulfilment visibility at every stage without increasing the load on Kenstar’s customer service team.

05. SEO Migration: Every URL Mapped, Every Ranking Protected:
A comprehensive 301-redirect implementation mapped every Magento URL to its Shopify equivalent before the platform went live. Organic search rankings were maintained through the migration. The platform launched with its search equity intact, not with it still being recovered.

The Platform, Live

Range Without the Right Platform Is Just a Catalogue. Here Is How Kenstar Changed That.

Kenstar’s decision to rebuild this platform was not a defensive move. It was a growth investment in the infrastructure that turns product breadth into digital revenue.

A home appliances brand spanning five categories needs a digital platform that presents each one clearly. It needs payment options that serve every customer preference. It needs an order management layer that handles scale without breaking. It needs an email marketing capability that communicates differently for a customer who just bought an air cooler versus one browsing heating appliances in October. And it needs to show up organically for every search that was already happening before the platform went live.

The platform Kenstar built does all of that.

The product range was always the strength. The platform is now built to make sure every customer who goes looking for it can find it, consider it, and buy it without a single unnecessary step between them and a decision they were already ready to make.