The rise of online marketplaces has transformed how brands build visibility and scale revenue across India. With millions of monthly shoppers, Myntra remains one of the most influential fashion and lifestyle platforms. This is why many business owners are searching for guidance on how to sell on Myntra and how to use the Myntra seller portal effectively.
Whether you are launching a new brand or expanding an existing one, becoming a Myntra seller gives you access to a high-intent customer base, structured catalogue systems and established logistics support. However, doing well on the platform requires understanding eligibility, the Myntra seller registration process, catalogue optimisation, pricing strategies and operations.
At Lyxel&Flamingo, we help brands navigate third-party marketplaces with clarity and precision. This updated guide brings together the latest insights to help you begin your journey using the Myntra seller portal login and scale confidently in 2026.
What Do You Need Before Starting the Myntra Seller Registration Process?
To begin selling on Myntra, you must meet the platform’s eligibility criteria. These ensure that every Myntra seller maintains consistency, quality and regulatory compliance.
1. A Registered Business
Myntra does not allow individual sellers. You must operate as a legal entity such as:
- Sole proprietorship
- Partnership firm
- LLP
- Private limited company
2. Mandatory GST Registration
A valid GSTIN is compulsory. You cannot complete your Myntra seller registration without it.
3. Brand Ownership or Authorisation
Depending on your role in the supply chain, you must provide:
- Trademark certificate (if you own the brand)
- Authorisation letter or NOC (if you are a distributor, reseller or importer)
These documents help Myntra maintain authenticity and protect brand integrity.
How Do You Register as a Seller Using the Myntra Partner Portal Login?
Once you meet the eligibility requirements, you can start the onboarding process using the Myntra partner portal login. This is the central hub for registrations, document submission and brand listing.
Here’s the step-by-step process:
1. Visit the Myntra Seller Portal
Go to the official Myntra seller portal login page (also known as partner portal Myntra) and click Register Now.
2. Fill in Your Business Application
Provide accurate details such as:
- Legal business name
- Contact details
- Product categories
- Warehouse address
3. Upload Required Documents
You will need to submit:
- GST certificate
- Cancelled cheque with business name
- Brand authorisation documents
- Address and warehouse proof
4. Verification Stage
Myntra reviews your documents for compliance. The approval timeline usually ranges between 7–15 working days.
5. Access Your Myntra Seller Dashboard
Once approved, you will receive your Myntra seller login credentials. The dashboard is where you will manage orders, inventory, catalogue and payments.
How Do You Create and Optimise Your Catalogue on the Myntra Seller Dashboard?
A compelling catalogue is essential for visibility and conversions.
1. Upload High-Quality Product Images
Use professional, well-lit photographs. Include:
- Front, back and close-up shots
- Fabric details
- Model images (if applicable)
2. Create Strong Product Descriptions
Cover:
- Material
- Fit
- Style attributes
- Size charts
- Wash care
3. Use Keyword-friendly Content
Use relevant keywords such as brand names, categories, seasonality and attributes to improve internal search performance.
4. Maintain Accurate Inventory
Update stock levels consistently to avoid cancellations or poor service ratings.
5. Apply Competitive Pricing and Promotions
Myntra encourages sellers to participate in:
- End-of-season sales
- Category promotions
- Discount-led traffic spikes
This boosts visibility and helps accelerate early traction.
How Do Order Fulfilment and Logistics Work on Myntra?
Once the catalogue listing is complete, the next phase is fulfilment. Myntra’s platform offers streamlined systems within the Myntra seller dashboard.
Order Processing
Sellers receive real-time order alerts. Each order must be:
- Packed securely
- Labelled correctly
- Ready for pickup within stipulated timelines
Logistics Options
You can choose:
- Myntra’s partnered logistics providers
- Your own courier service (ensure it integrates with Myntra’s system)
Myntra generally recommends using its logistics network to reduce delays and improve service quality.
Returns Management
Myntra has a well-defined returns structure. As a seller, you should:
- Understand return eligibility
- Inspect returned items quickly
- Update your inventory accordingly
Positive return-handling impacts your performance score and helps build seller trust on the platform.
What Should You Know About Myntra’s Fees and Commissions?
Myntra charges a commission on each successful sale. The percentage depends on:
- Product category
- Selling price
- Additional marketplace programmes
These charges may also include:
- Shipping fees
- Collection fees
- Penalties (if applicable)
Sellers should regularly review commission slabs to maintain profitability.
Tips to Strengthen Your Performance as a Myntra Seller
To scale effectively on marketplaces such as Myntra, consider the following practices:
1. Prioritise Great Customer Experience
Myntra Fast shipping, quality packaging and transparent communication reduce return rates.
2. Keep Stock Replenished
Avoid “out of stock” situations during high-traffic events.
3. Participate in Sales Events
Myntra’s Big Fashion Festival and End of Reason Sale can significantly boost sales volume.
4. Track Metrics via the Dashboard
Review:
- Order defect rate
- Return reasons
- Conversion rate
- Page impressions
5. Strengthen Content Quality
High-quality images and accurate product descriptions improve customer trust and page engagement.
Build a Strong Marketplace Presence With Lyxel&Flamingo
Selling on Myntra can help scale your online presence effectively, but strong catalogue setup, pricing and operational rigour are essential for success.
At Lyxel&Flamingo, we support brands with marketplace setup, catalogue optimisation, performance tracking and long-term growth strategies designed for the Myntra seller portal.
FAQs
Q. How do I start selling on Myntra in 2026?
A. Begin by meeting eligibility requirements, registering through the Myntra seller portal, uploading necessary documents and completing brand onboarding.
Q. What is the step-by-step guide to become a Myntra seller?
A. Register on the portal, submit business documents, complete verification, set up your catalogue, manage inventory and start fulfilling orders.
Q. What are the Myntra seller registration eligibility criteria?
A. A registered business entity, GSTIN and brand ownership or authorisation documents.
Q. How can I boost sales on the Myntra marketplace?
A. Optimise your catalogue, participate in promotional events, maintain fast fulfilment and use competitive pricing.
Q. What common mistakes should sellers avoid on Myntra?
A. Inaccurate stock updates, poor-quality images, vague descriptions, delayed fulfilment and inconsistent pricing.
