UNITED COLORS OF BENETTON

How Lyxel&Flamingo helped UNITED COLORS OF BENETTON scaling up the new users by 4X in a month.

THE CLIENT

About the UCB

Benetton Group is one of the world’s best-known fashion companies thanks to a unique identity built on knitwear, quality, color and respect for diversity. Founded in 1965 in Ponzano Veneto, in the province of Treviso, the Group operates in the main international markets with its two brands: United Colors of Benetton and Sisley.Today, Benetton Group is committed to being a globally responsible company from a social, environmental and economic perspective, growing together with the communities in which it operates. Benetton Group allocates 1% of its annual turnover to the sustainability activities, taking concrete actions to achieve its social and environmental goals.

SOLUTION

01

We setup full Funnel strategy, where the main objective of Top of the Funnel was to spread awareness about the AW’22 Collection Launch.

02

In our approach to spread awareness regarding the brand.com, we took the route of YouTube and OTT platforms to focus on premium audience who had behavior history of purchasing online products.

03

We targeted audience with different communication in every funnel. Where Top of the funnel only talks about the brand and its values and in Middle of the funnel we target audience highlighting product USP’s and in the Bottom of the funnel we give exclusive/additional offer to the customer to get them to purchase from the website.

04

In the creative front we had tested multiple creatives In statics, carousel and videos and found out that the customers prefer videos as compared to the other two.

Increase in the Sessions

3. 5x

as compared to the previous months

Increase in New Users

4x

as compared to previous month.

Increase in the Transactions

71.63 %

as compared to the previous months