A truly global agency focused on delivering outcomes for transformational growth.

Scale your business growth by leveraging our full-funnel marketing campaigns. Maximise profits with performance-driven ads and breakthrough E-commerce expertise.

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    About

    Lyxel&Flamingo

    Fueled by innovative and ideas, we are one of India’s largest media planning and digital experience management firms. Offering end-to-end digital solutions to clients across international markets, we work with both new and established business to help them grow.

    350+

    Brands

    4

    Offices & 2 Studios

    550+

    Full Time Employees

    100 M USD

    Manages Ad Spends

    12x

    Average ROAS

    5000+

    Campaigns Executed

    Our Clients

    Brands That Trust Us
    Services

    Our Offerings

    • 01

      Performance Marketing & Affiliate Marketing

      Our performance marketing solutions are designed to strategize, plan, and manage campaigns across various platforms, including Google, Meta, YouTube, LinkedIn, Marketplaces, OTT, and more. We optimize your advertising budget for measurable ROI. Our tailored approach and comprehensive reporting ensure success in boosting sales, increasing app installations, and creating compelling brand stories, helping you thrive in the digital landscape.​

      Lyxel&Flamingo offers affiliate and publisher partnerships to fuel online businesses growth, increase revenue, and enhance brand awareness. Our paid media services encompass various strategies, such as pay-per-conversion, pay-per-install, OTT advertising, branded content, and display ads. We employ a data-driven approach to optimize marketing channels, focusing on all stages of the customer journey—TOFU, MOFU, and BOFU. We are partners with Google IGAP, Meta Business, Amazon, Taboola, Disney Hotstar, Spotify, and more to deliver tangible results for sustainable business growth.

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    • 02

      Search Engine Optimisation

      Lyxel&Flamingo offers a comprehensive range of SEO services that cater to various search engines such as Google, Bing, App Store, Play Store, YouTube, Pinterest, and Marketplaces. Our content strategies are designed to boost organic impressions, click-through rates (CTR), and conversions across the entire sales funnel. We focus on enhancing your website’s E.E.A.T factor to drive organic growth. Our SEO services include International SEO, e-commerce SEO, Local/Hyperlocal SEO, SEO Consulting, Pinterest SEO, and Podcast SEO. We aim to help your brand establish a strong online presence, expand its audience reach, and achieve sustained growth in the competitive digital landscape. We use agile on-page SEO, off-page SEO, and technical SEO techniques, along with best practices for paid guest posting, to deliver transformative growth for our clients through data-driven optimization and comprehensive content strategy integration.

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    • 03

      Third Party Marketplaces

      L&F is your one-stop shop for managing your brand presence across top e-commerce platforms like Amazon Global Selling, Noon, Walmart, Lazada, Shopee. We are a TOP 6 Amazon Marketing Partner, from creating third party marketplace ads, amazon DSP, A+ listings, brand stores to marketplace SEO, we execute full-funnel strategies designed to drive business growth. We were among the first to adopt Amazon Marketing Services (AMS) for our clients, ensuring a leading edge in campaign optimisation. We also cater to UK-specific marketplaces such as Wayfair, ManoMano, eBay, Etsy, ASOS, NEXT, Zalando, notonthehighstreet, Ocado and more.

      Partner with L&F to leverage our expertise and achieve exceptional results in the dynamic e-commerce landscape.

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    • 04

      Web & Mobile Development

      From designs to integrations, we excel in 360-degree tech solutions that captivate users and drive growth and success. Leveraging our expertise across multiple technologies like PHP, Laravel, Shopify, Angular, WordPress, MongoDB, Kotlin, and Swift, we create digital products featuring exceptional UI and UX.

      Our 360° digital solutions are SEO and Media optimised ensuring higher conversions, better engagement, and superior results that distinctly set us apart. As proud partners of Shopify Plus, AWS, eShopBox, and Shiprocket, we deliver innovative solutions tailored to your business needs.

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    • 05

      Retention Marketing

      Experience a doubling of reach and a 20-30% increase in revenue, just as our clients have achieved with our email and SMS marketing solutions.

      Lyxel&Flamingo specialises in strategic-level marketing, offering retention campaigns and drip marketing to foster customer loyalty and maximize lifetime value.

      Utilising tools like Klaviyo, WebEngage, moEngage, Netcore, GoKwik, and Contlo, We deliver personalized messages based on customer data and behaviour to engage existing customers, while drip campaigns nurture leads with automated, scheduled emails. Advanced segmentation, A/B testing, and data analysis optimise our approaches, delivering exceptional results and cultivating long-lasting customer connections for sustainable business growth.

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    • 06

      Programmatic & Interactive Ads Solutions

      Lyxel&flamingo provides cutting-edge programmatic and interactive ads solutions that enhance brand reach and affinity. Using advanced algorithms and real-time data analysis, our highly targeted campaigns ensure your brand message reaches the right audience at the right time and in the right context across various digital channels, maximizing your impact in the digital space.

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    • 07

      Cybersecurity

      We empower your business with scalable, state-of-the-art cloud solutions that do all the heavy lifting. But we don’t stop there – we go a step beyond by protecting your digital spaces with advanced security protocols round-the-clock. Our comprehensive cybersecurity services include Vulnerability Assessment & Penetration Testing (VAPs), Compliance Audits, Network Security, and Security Awareness Training for your team— We have got this covered for you.

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    Process

    01
    Digital Assessment & Audit
    Digital Assessment & Audit

    Our process entails a comprehensive examination of your digital assets and campaigns, integrating industry research and insights from top advertising platforms to produce a comprehensive and detailed analysis and audit report.

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    02
    Audience Persona Mapping
    Audience Persona Mapping

    In the next phase of our digital planning process, we delve into audience persona understanding and mapping. This critical step enables us to tailor strategies that resonate with your target audience, enhancing campaign effectiveness.

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    03
    Digital Strategy & Planning
    Digital Strategy & Planning

    Once we reviewed the category, campaigns and also gathered insights on the brands Target audience we work on the detailed Digital Strategy & Planning, where we formulate a cohesive roadmap to harness the insights gathered, ensuring a well-structured and effective digital campaign strategy.

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    04
    Creatives & Campaign Optimisation
    Creatives & Campaign Optimisation

    Here, we implement the devised plan and maintain ongoing vigilance. Our digital experts actively fine-tune campaigns and creatives to surpass business goals, ensuring optimal performance.

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    05
    Reporting & Analytics
    Reporting & Analytics

    We employ in-house advanced tracking dashboard and industry-leading analytics tools to gauge strategy effectiveness, extract invaluable insights, and fuel continuous enhancement and expansion.

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    CASE STUDIES

    See Our Impact
    CASE STUDY

    ASICS

    Revenue Generated
    2x
    New User Sessions
    75%
    Reduction in Cost per Sale
    39%
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    CASE STUDY

    UNITED COLORS OF BENETTON

    Increase in the Sessions
    3. 5x
    Increase in New Users
    4x
    Increase in the Transactions
    71.63 %
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    CASE STUDY

    The Body Shop

    Impressions
    26M+
    Reach
    1.4M+
    Video Views
    8.7M+
    Video  Completion Rate (LinkedIn)
    50.86%
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    CASE STUDY

    O3+

    Increase in the Sessions
    18.2%
    Increase in
    30.82%
    Increase in the
    34.92%
    Increase in
    35.67%
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    CASE STUDY

    Rupeeredee app

    CTR
    3.18%
    Total Registrations through Campaigns
    5.62L
    Total Installs through Campaigns
    5.18L
    Clicks
    20.2L
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    CASE STUDY

    IndiGo Airlines

    Increase in overall MoM bookings
    36%
    Increase in overall MoM Revenue
    35%
    Decrease in overall MoM CAC
    40%
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    CASE STUDY

    AMD

    Increase in ROI
    47%
    Increase in Sales
    18%
    Increase in NTB order
    200%
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    CASE STUDY

    McAfee

    Sale
    42%
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    Why Us

    Left-Right Brain Approach

    Service as more than just a technology partner. we've assisted over 350 brands in transforming their business over the past decade through our integrated creative, media and technology approach.

    Entrepreneurial Approach

    Being an Entrepreneurial led agency, we understand the challenges of our clients business. Our success is a byproduct of our clients success and its paramount for us. We work towards ensuring success for our clients through trust, consistent and open communication and above all exceptional services to build lasting and fruitful relationships.

    Full Funnel Approach

    We don’t build just scale but help build profitable and long term businesses for our client using a Full Funnel marketing approach.

    Excellent Track Record

    Not just a flash in the pan, our team has been testing new strategies and have consistently worked with clients over years in a successful partnership. 100s of clients as well as platform partners across the globe will be happy to provide a positive reference.

    Tailored solutions

    We don’t believe in a one size fits all approach. Our team works with the clients as partners to create customized plans as per the clients business objectives to help brands scale up profitably.

    360 Degree Approach

    In todays complex digital world we work with the clients to help support them to ensure that any technical, creative, retention or organic discoverability requirements can be addressed and solved internally to ensure a holistic growth for the brand.

    Diverse Experience

    Our team has over a decade of experience in scaling brands across multiple categories and scale. We have over 100s of case studies of helping brands meet their business objectives through effective planning and execution.

    Proactive Project Management

    Our hands on approach as well as constant learning, review and improvement process helps in anticipating challenges and providing solutions proactively and promptly.

    Hear What Our Clients Say
    View All

    Our objective was to capture the increased focus of users on fitness & personal well-being. By effectively using our first pa ... read more

    Gautam Raheja ASICS India
    Head Marketing

    We at The Body Shop have a never say die attitude and our agency shares this energy with us. All of us were pushed to a brick wal ... read more

    Atul Shivnani The Body Shop
    Head of E-commerce & Digital

    Lyxel&Flamingo has been a true partner in our efforts to scale up as well as optimise our digital marketing across a spectrum ... read more

    Saurabh Garg CONDE NAST
    Digital Director

    L&F manages our key ecommerce businesses in Singapore, Malaysia, Thailand, Philippines & India. Their team is very profes ... read more

    Nilabha Nag McAfee
    Head of Retail Marketing, India & South East Asia

    It’s been a great experience working with lyxelandflamingo. The range of capabilities they offer is extensive and hence they he ... read more

    Nitin Karkara Taco Bell India
    Head of Digital & Technology

    The experience has been absolutely seamless, the team has been really nice, we trouble you guys a lot even 11 in the night & ... read more

    Neha Khullar Head of Marketing​
    lyxel logo

    Our objective was to capture the increased focus of users on fitness & personal well-being. By effectively using our first party data we were able to offer a personalized experience. We were able to efficiently utilize Google platforms which ultimately resulted in increased sales and an improved ROAS.

    Gautam Raheja ASICS India
    Head Marketing
    lyxel logo

    We at The Body Shop have a never say die attitude and our agency shares this energy with us. All of us were pushed to a brick wall and forced to respond to a very unusual situation. With support from Google, we set out to touch heights previously thought impossible. The team at Lyxel&Flamingo along with Google saw the trends even before we did and were very proactive in sharing immediately actionable insights. As a result our brand site is buzzing like never before.

    Atul Shivnani The Body Shop
    Head of E-commerce & Digital
    lyxel logo

    Lyxel&Flamingo has been a true partner in our efforts to scale up as well as optimise our digital marketing across a spectrum of objectives and platforms. We've been working with Lyxel&Flamingo for many years and have seen them evolve into a more strategic partner, with their cross-platform abilities and deep functional & platform insights based on experience. From targeting conversions from the most affluent consumers for our consumer IPs to enhancing the reach of our content to optimising ROIs for subscription products, Lyxel&Flamingo has worked with our teams across the spectrum. The team is functionally adept and a pleasure to work with, a balance of creative & analytical insights. And more importantly, eager to learn and adapt in an era of hyper-clutter & customised needs.

    Saurabh Garg CONDE NAST
    Digital Director
    lyxel logo

    L&F manages our key ecommerce businesses in Singapore, Malaysia, Thailand, Philippines & India. Their team is very professional with good domain knowledge. As a client I find them to be responsive & they have the willingness to go the extra mile.

    Nilabha Nag McAfee
    Head of Retail Marketing, India & South East Asia
    lyxel logo

    It’s been a great experience working with lyxelandflamingo. The range of capabilities they offer is extensive and hence they help our organization on multiple fronts like app design and development, website design and development etc. lyxelandflamingo’s team never denies to take up a challenge and they have capabilities of handling complex data. I would recommend lyxelandflamingo to all organizations.

    Nitin Karkara Taco Bell India
    Head of Digital & Technology
    lyxel logo

    The experience has been absolutely seamless, the team has been really nice, we trouble you guys a lot even 11 in the night & you have been really nice to pick the calls & help us & the cherry on cake is that the ROAS is good, so we are happy​

    Neha Khullar Head of Marketing​

    Our Services Portfolio

    Media Creative Optimisation

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    Cloud Services

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    Cybersecurity Services

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    Automation

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    Media Operations

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    Technology

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    Shopify

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    Full funnel marketing

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    Third Party Marketplaces

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    Shopify Plus

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