Built for the Pace of a Country's Appetite

The Brief

Hundreds of Kitchens, Two Languages, One Cart That Had to Hold

The ask pushed past a redesign. Pizza Pizza needed a platform that could route orders to hundreds of kitchens in real time, speak to every customer natively in Spanish and English, hold a complex order together all the way through checkout, scale right alongside a network that kept expanding, and connect cleanly into everything running behind the counter.

We weren’t solving one problem. We were chasing six, all moving at once, for customers, for franchisees, for operations, all at the same time.

Challenges

The Friction Lived in the Places Customers Felt Most

Six obstacles stood in the way. We went looking for every one of them.

• SPA Architecture:The site dragged exactly where speed mattered most, the first few seconds that decide whether a customer stays or walks away.
• Order & Inventory Sync: Orders and live inventory weren’t talking to each other across locations, leaving gaps a customer would only stumble into after they’d already hit order.
• Menu Customisation at Scale: Hundreds of topping combinations turned a simple decision into a slow, heavy one.
• Bilingual Platform (EN/ES): Spanish and English content was duplicated instead of built natively for each, so neither language ever quite felt like home.
• Checkout Abandonment: Customers kept slipping away somewhere between cart and confirmation, right when the sale should have been the easiest part of the whole journey.
• Missing Category Structure: With no real category structure in place, customers were left hunting for things that should have taken seconds to find

The Approach

We Started With the Order Itself, Then Worked Outward

Six obstacles. One direction: start with the order, then build outward.

01. App-Like Speed, Search-Ready Foundation

started with architecture. A decoupled Angular single-page frontend paired with a secure Laravel REST API. App-like speed for the customer, full readability for search engines through server-side rendering. Fast and findable, not one at the cost of the other.

02. Real-Time Sync, Everywhere at Once

A real-time Posist integration connected order routing, inventory, subscriptions, and accounting into a single live system. No location left guessing what another location already knew.

03. Hundreds of Choices, Made to Feel Light

A dynamic menu engine built on contextual filters and progressive disclosure. Hundreds of topping combinations, navigated without the weight of hundreds of topping combinations.

04. One Platform, Two Languages, Zero Duplication

A locale-first architecture serving every string, promotion, and SEO tag natively in Spanish and English. Not translated. Built to belong in both languages from the start.

05. A Checkout Rebuilt to Hold

A rebuilt three-step checkout with inline validation, a persistent cart, and Fiserv payment processing. The gap between cart and confirmation, closed.

06. A Menu Customers Could Actually Move Through

A full category hierarchy with filtered browse pages, breadcrumbs, and clean URLs. Menu discovery, turned into something fast instead of something customers had to work for.

The Result

What Became Possible Once the Platform Kept Pace

The platform launched in a phased rollout, live region by region, with zero service interruption at any stage.

Pages now load in under two seconds, built on code splitting, lazy loading, and CDN-delivered assets. The experience carries its speed and its shape across mobile, tablet, and desktop, wherever a customer shows up. Four systems, Posist, Fiserv, SMTP, and the REST API, now move as one.

And the platform keeps growing alongside Pizza Pizza’s network, region by region, order by order. The work doesn’t stop here. It’s the new floor the brand keeps building from.