Global expansion sounds exciting—but how do you choose the right market? Not every region is the right fit for every business. Some markets may have high demand but intense competition, while others offer opportunities but require localisation efforts.
Key Considerations: Market size, growth trends, regulatory barriers, pricing strategies
What You’ll Learn: How to assess market potential, choose the best regions for your category, and build an expansion roadmap

Each country has unique consumer behaviour, shopping habits, and digital preferences. A campaign that works in India won’t necessarily succeed in the US, UK, or Middle East. To thrive, brands need to understand how audiences discover, trust, and purchase products across platforms.
Key Considerations: Digital consumption behaviour, cultural differences, social commerce, influencer marketing
What You’ll Learn: How to tailor your brand’s messaging, marketing, and content strategy for different global audiences

Entering a global market is one thing—but how do you get customers to notice you? New brands struggle with visibility, competition, and local market trust. Expanding isn’t just about being present—it’s about actively driving demand.
Key Considerations: Performance marketing, lead generation, customer acquisition
What You’ll Learn: The best ways to attract customers using digital platforms, partnerships, and demand-generation strategies tailored for global markets

Selling internationally means tackling cross-border payments, logistics, fulfilment, taxes, and compliance—each market comes with its own rules. How do you ensure seamless transactions, efficient shipping, and hassle-free customer experiences?
Key Considerations: Payment gateways, taxation, shipping & returns, cross-border logistics
What You’ll Learn: How to set up operations without the bottlenecks, featuring insights from Shopify, PayPal, Shiprocket, and more

Going global doesn’t mean translating ads—it means understanding cultural nuances and designing communication that connects. Consumers engage with brands differently based on language, imagery, and storytelling approaches.
Key Considerations: Localisation, cultural sensitivity, creative adaptation, storytelling
What You’ll Learn: How to create brand communication that feels native to each market while maintaining global consistency
Every session will be centred around these five agendas – helping brands move from ambition to action.