Events so far...

Inspiration for Elevate’24 and our vision for 2024

Insight into Full-funnel strategies with Amazon Part-1

Insight into Full-funnel strategies with Amazon Part-2

Insight into Full-funnel strategies with Amazon Part-3

Insight into Full-funnel strategies with Amazon Part-4

Why and how to plan for e-commerce for 2024 Part-1

Why and how to plan for e-commerce for 2024 Part-2

Marketing opportunities and yearly events

Introduction to Weavr

Full-funnel creative thinking on E-Com

Marketing opportunities, case studies, and trends for 2024

Full-funnel, WhatsApp and the GenZ

Target GenZ - 200mn of them

Tapping the influence of GenZ

How and what to think creatively for full-funnel

Engage and tap into high-intent audience

Discussion on date-driven e-com

Brand awareness and advertising opportunities

Importance of non-biddable in AOP

    2025 Is Here And It’s Time To Begin Planning For Your Success Well In Advance!
    Well-Prepared Is Always Half-Won.

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    Given this complexity and to help you plan your marketing priorities for 2025, we are on a mission to conduct one of the largest (CMO/ Brand/ Business) surveys in our country to assess how marketers are thinking about their marketing budgets and priorities for 2025!

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    Event Details

    ELEVATE 2025 - AOP: The Winning Plan

    17th January, 202510 AM Onwards

    Lyxel&Flamingo, Tower A 1st floor- Unitech Cyber Park, Sector 39 Gurgaon

      About ELEVATE 2025

      It’s that time of the year! The time when you start strategising for the next year. But so much to consider – which platform to prioritise? Interestingly, now, we have three generations to target – genX, millennials, and genZ. Short-form continues to be a hit. How to drive consumers from online to offline? Branding vs Performance – what’s the optimum divide? The market is warming up to hyperlocal, vernacular marketing – how to go about it? What’s data-driven marketing and how to fully utilise first-party data? How to go about influencers? Why and how to go global? And the game changer of all – the A word – AI – how to use it not just creatively but to enable it for your operations?

      Let’s get together and get it together. Only at Elevate!

      Many Reasons to Attend

      1-on-1
      Discussions

      Fireside
      Chats

      10+ Leading
      Platforms

      Amazing Food
      & Drinks

      Insights from Industry Leaders

      • 1.
        How to reach GenZ A generation with high influence in purchases
      • 2.
        Maximizing creative outcome Full funnel creative planning for a diverse demography
      • 3.
        Scaling up on Quick Commerce? Opportunities for brands to reach premium households
      • 4.
        First Party data and Hyper-personalisation New disruptive forces in 2024
      • 5.
        Creator Economy ROl
      • 6.
        The transition from e-commerce to experience commerce
      • 7.
        Measurements How to measure the impact on DIGITAL better
      • 8.
        The Rise in Offline Hvperlocal expansion for omnichannel success

      About #lyxel&flamingo

      #Lyxel&Flamingo Elevate Summit is an invite-only conference for entrepreneurs, growth marketers, and product owners from consumer brands. It aims at helping you network with and learn from experts and leaders engaging customers and driving growth in a digital-first world. Building long-lasting customer relationships is the biggest growth lever. We invite leaders who share stories, discuss strategies, and teach frameworks on customer engagement and growth.

      Day 1: Jan 18th,2024

      Time Speaker Topics
      10:00AM - 11:00AM Registration
      11:00AM - 1:00PM Amazon
      • Mastering Amazon's full funnel features for comprehensive brand building
      • Strategic product positioning and using data
      • Driving insights for campaigns that engage customers from awareness to conversion
      1:00PM - 2:00PM Lunch
      2:00PM - 3:00PM Flipkart
      • Flipkart's ad products and the essentials of e-commerce planning for the year
      3:00PM - 4:00PM Zepto
      • Zepto's ecosystem and opportunities for brands in advertising and yearly events.
      4:00PM - 5:00PM L&F & Weavr
      • E-Commerce Creative thinking
      • Introduction to Weavr
      5:00PM - 6:00PM Big Basket
      • BigBasket's ecosystem, advertising opportunities, brand’s success stories and the latest trends

      food menu

      Pass around:
      • Cocktail margherita pizza
      • Mushroom vol au vent
      Salad:
      • Cranberry poached pear salad with goat cheese and walnuts
      Mains:
      • Chicken stroganoff
      • Meat balls in tomato relish
      • Spaghetti aglio olio
      • Cottage cheese steak in mushroom sauce
      • Beetroot risotto
      • Assorted Breadbasket
      Dessert:
      • Strawberry cheesecake

      Day 2: Jan 19th,2024

      Time Speaker Topics
      9:30AM - 10:30AM Registration
      10:30AM - 11:30AM Meta
      • Harnessing the power of 'Click to WhatsApp' ads for direct consumer engagement
      • Employing Full Funnel Creative Thinking strategies with Meta
      • Unpacking the tactics to engage the influential GenZ
      11:45AM - 12:30PM Snapchat
      • How Snapchat can effectively target the 200M Gen Z audience in India
      12:40PM - 1:10PM Hotstar
      • Winning strategies in the OTT era with Disney+Hotstar
      • Why OTT is essential in modern marketing strategies
      • Key principles and creative best practices for optimizing ROIs
      • The vast potential of Connected TV in reaching wider audiences
      1:10PM - 2:00PM Lunch
      2:00PM - 3:15PM Google
      • Role of Gen Z as both consumers and brand advocates
      • Full-funnel thinking in your Annual Operating Plan
      • Leveraging YouTube's creator economy
      • Always-on YouTube for brand building and to build salience
      • Enhancing offline store visits through omnichannel experiences
      3:15PM - 3:30PM Break
      3:30PM - 4:00PM Shopify
      • Fireside Fusion: Shopify Plus Unite for Data-Driven Commerce Success!
      4:30PM - 5:00PM Quora
      • Strategies to target 100M highly involved premium decision-makers on Quora
      5:00PM - 5:15PM My Gate
      • Importance and impact of Non-Biddable platforms in the AOP planning
      5:20PM - 5:35PM Spotify
      • Importance and impact of Non-Biddable platforms in the AOP planning
      5:40PM - 6:10PM L&F
      • Full funnel creative thinking
      6:30PM onwards Sundowner

      food menu

      Pass around:
      • Caramelized onion cheese tarts
      • Mushroom bruschetta
      Salad:
      • Beetroot and chickpea salad
      Mains:
      • Creamy Chicken Supreme
      • Grilled fish lemon mustard
      • Penne pasta in mixed sauce
      • Cottage cheese steak with tomato relish
      • Mushroom and spinach risotto
      • Assorted Bread basket
      Dessert:
      • Tiramisu

      Drinks Menu

      • Red wine
      • White wine
      • Beer
      • Hot toddy

      A Glimpse into Our Past Events

      From keynote speakers to engaging workshops, our photo gallery captures the essence of what makes our events unforgettable.