# Lyxel&Flamingo

> Lyxel&Flamingo is one of India's largest independent digital marketing agencies, offering end-to-end digital solutions branding, media, SEO, technology, e-commerce, social, and influencer marketing to brands across India, the Middle East, and global markets. 350+ brands, 650+ team members.

## About

### Company Overview
URL: https://lyxelandflamingo.com/about-us/

Lyxel&Flamingo is a large collective of smaller forces with one goal to make brands successful. It is one of the largest independent, creative and digital marketing agencies in India, offering services across branding, media, SEO, tech, e-commerce, social, and influencers.

**Mission:** To help their people and client businesses realize their potential helping small and large businesses find their feet in the digital world and grow their footprint as they evolve their products and services.

**Vision:** To build a unique ecosystem of digital products and services that brands can deploy to communicate better with existing clients and prospects, and discover new customers while remaining an entrepreneurial organization known as a great place to work.

**Core Values:** Thinking Big, Being Entrepreneurial, Excellence, Perseverance, Growth of Self & Others, Humility.

**Culture / Process:** Research → Analysis → Development & Scale → Strategy.

**Leadership Team:**
- Devendra Batra - CEO and Chief Culture Guardian
- Yeshwant Miranda - Co-Founder & Chief Creative Officer
- Shreyansh Bhandari - Co-Founder & Partner
- Hitanshu Gupta - Co-Founder & Partner
- Nishant Singh - Co-Founder & Partner
- Ashish Sharma - Co-Founder & Partner
- Upesh Verma - Co-Founder & Partner
- Nishit Mohan - Co-Founder & Partner
- Shubh Bajaj - Co-Founder & Head of Media Operations
- Shivam Singh - Co-Founder & Partner
- Abhishek Bhardwaj - Co-Founder & Partner

**Google Rating:** 4.5/5

### Contact
URL: https://lyxelandflamingo.com/contact-us/

One-stop agency for all marketing needs, ROI-focused, works closely as a partner via a 360-degree creative model.

### Privacy Policy
URL: https://lyxelandflamingo.com/privacy-policy/

## Services

### Technology
URL: https://lyxelandflamingo.com/services/technology/
Custom web development, custom app development (Android/iOS), UI/UX design, Shopify Plus, and Core Web Vitals optimisation - turning traffic into conversion-ready digital experiences.

### Shopify
URL: https://lyxelandflamingo.com/services/shopify/
Shopify store build, design, and management for D2C/e-commerce brands.

### Shopify Plus
URL: https://lyxelandflamingo.com/services/shopify-plus/
Enterprise-grade Shopify Plus development and migration for larger e-commerce brands.

### SEO
URL: https://lyxelandflamingo.com/services/seo/
Full-service SEO across 350+ brands in India and global markets: technical SEO audits, link building, local SEO, Google Business Profile management, YouTube SEO, and GEO (Generative Engine Optimisation).

**Process:** Discover & Analyze (business analysis, competitive research, website audit) → Strategize & Plan (customized strategy, keyword research, content strategy) → Implement & Optimize (on-page, off-page, content creation, continuous monitoring) → Measure & Report (analytics, feedback loops, ongoing support).

**Service lines:** SEO Strategy & Analytics, Keyword Research, SEO Audits, On-Page SEO, Off-Page SEO, SEO Content Services, Blogging/Digital PR, Mobile SEO, Website Migration, Local SEO.

**Tools used:** Hotjar, Moz, RankWatch, Semrush, SimilarWeb, Ahrefs, AnswerThePublic, GA4, Google Keyword Planner, Google Search Console, Google Trends.

**Sample case study results:** Converse - 453% organic sessions growth, 573% organic users growth, 479% organic revenue growth (10 months). O3+ - 200% organic sessions growth, 569% boost in top-3 keyword rankings (6 months). Sleepwell - 1950% growth in top-10 keyword rankings for targeted keywords.

**FAQ highlights:** SEO is evolving toward AI-informed search visibility (Google SGE) via answer-first, structured content; AI-generated content can rank if it meets E-E-A-T and is human-reviewed; SEO results typically show early signals in 8-12 weeks and stabilize in 3-6 months; local SEO covers Google Business Profile optimization, NAP consistency, and location-based keywords.

### Media Creative Optimisation
URL: https://lyxelandflamingo.com/services/media-creative-optimisation/
Creative architecture to combat creative fatigue, improve CTR, and leverage AI videos across Meta, Google, YouTube, and programmatic channels - lowering CPL and raising ROAS.

### Media Operations
URL: https://lyxelandflamingo.com/services/media-operations/
Certified Google and Meta partner managing full-funnel paid media across programmatic, non-biddable, affiliate, search, social, display, and video - with budget optimisation and ROI tracking for 500+ brands.

### Full Funnel Marketing
URL: https://lyxelandflamingo.com/services/full-funnel-marketing/
End-to-end funnel strategy connecting awareness, consideration, and conversion marketing.

### Third Party Marketplaces
URL: https://lyxelandflamingo.com/services/third-party-marketplaces/
Marketplace marketing for Amazon, Flipkart, Myntra, Noon, q-commerce platforms, and e-pharmacies across India and the Middle East - product listing optimisation, sponsored ads, inventory planning, brand store creation, and Buy Box strategy.

### Automation
URL: https://lyxelandflamingo.com/services/automation/
Email marketing, WhatsApp automation, CRM integration, and drip campaigns anchored in an RFM framework to lift open rates, repeat purchases, and LTV.

### GA4 Migration
URL: https://lyxelandflamingo.com/services/ga4-migration/
Google Analytics 4 migration and setup services.

### Cloud Services
URL: https://lyxelandflamingo.com/services/cloud-services/
Cloud infrastructure services for brands.

### Cyber Security
URL: https://lyxelandflamingo.com/services/cybersecurity/
Cybersecurity services.

## Case Studies
URL: https://lyxelandflamingo.com/case-studies/
Full case study index, filterable by: Retention, Brand Strategy, Full-Funnel Marketing, Third Party Marketplaces, SEO, The Content Studio.

Notable case studies:
- MedicAir - Website UI/UX Design & Development (UK) - https://lyxelandflamingo.com/case-studies/technology/medicair-website-ui-ux-design-development-uk/
- O3+ - Shopify Website Migration & Development - https://lyxelandflamingo.com/case-studies/technology/o3plus-shopify-website-migration-development/
- Converse India - SEO & Organic Growth - https://lyxelandflamingo.com/case-studies/seo/converse-india-seo-organic-growth-case-study/
- Kenstar - Website UI/UX Shopify Design & Development - https://lyxelandflamingo.com/case-studies/technology/kenstar-website-ui-ux-shopify-design-development/
- Coffee Island - Mobile App & Website Design and Development - https://lyxelandflamingo.com/case-studies/technology/coffee-island-mobile-app-website-design-and-development/
- Bakingo × JioStar - Brand Lift, ICC T20 World Cup - https://lyxelandflamingo.com/case-studies/full-funnel-marketing/bakingo-jiostar-brand-lift-icc-t20-world-cup-case-study/
- Kimirica - Retention Marketing & Lifecycle Automation - https://lyxelandflamingo.com/case-studies/retention/kimirica-retention-marketing-lifecycle-automation-case-study/
- O3+ - Retention - https://lyxelandflamingo.com/case-studies/retention/o3/
- Agilus Diagnostics - ORM - https://lyxelandflamingo.com/case-studies/brand-strategy/agilus-diagnostics-orm-case-study/
- Euronics - Brand Identity - https://lyxelandflamingo.com/case-studies/brand-strategy/euronics-brand-identity-case-study/
- Aurelia - Full-Funnel Marketing - https://lyxelandflamingo.com/case-studies/full-funnel-marketing/aurelia/
- Big Bowl - New Range Launch Creative - https://lyxelandflamingo.com/case-studies/full-funnel-marketing/big-bowl-new-range-launch-creative/
- Artize - 1 Lakh Follower Growth - https://lyxelandflamingo.com/case-studies/full-funnel-marketing/artize-1lakh-follower-growth/
- realme - 16 5G Launch (Media Creative) - https://lyxelandflamingo.com/case-studies/media-creative-optimisation-brand-growth/realme-16-5g-launch/
- Sparx - AI Creative Engine, Meta - https://lyxelandflamingo.com/case-studies/full-funnel-marketing/sparx-ai-creative-engine-meta/
- Lotto - Marketplace Case Study - https://lyxelandflamingo.com/case-studies/third-party-marketplaces/lotto-sport-case-study/
- Royal Enfield - Myntra BFF ROI Growth - https://lyxelandflamingo.com/case-studies/third-party-marketplaces/royal-enfield-myntra-bff-roi-growth/
- AMD - Marketplace Case Study - https://lyxelandflamingo.com/case-studies/third-party-marketplaces/amd/
- The Body Shop - Marketplace Case Study - https://lyxelandflamingo.com/case-studies/third-party-marketplaces/the-body-shop/
- Bosch Power Tools - Scaling Visibility and Performance - https://lyxelandflamingo.com/case-studies/third-party-marketplaces/bosch-power-tools-scaling-visibility-and-performance/
- ASICS AMS Launch & Performance https://lyxelandflamingo.com/case-studies/third-party-marketplaces/asics-ams-launch-performance/
- Chicco - Local Search & Organic Growth - https://lyxelandflamingo.com/case-studies/seo/chicco-local-search-organic-growth/
- Kurlon - GEO/SEO/AI Visibility - https://lyxelandflamingo.com/case-studies/seo/kurlon-geo-seo-ai-visibility/
- Converse - Organic Growth SEO/GEO - https://lyxelandflamingo.com/case-studies/seo/converse-organic-growth-seo-geo/
- Stryder - SEO Organic Growth - https://lyxelandflamingo.com/case-studies/seo/stryder-seo-organic-growth-case-study/
- Airtel Payments Bank - Organic Growth - https://lyxelandflamingo.com/case-studies/seo/airtel-payments-bank-organic-growth/
- O3+ - SEO, Elevating Growth (200% organic sessions, 569% boost top-3 keywords) - https://lyxelandflamingo.com/case-studies/seo/o3-elevating-growth/
- Torani - SEO (37% organic users growth, 425% top-3 keyword boost) - https://lyxelandflamingo.com/case-studies/seo/torani/
- Biotique - SEO (285% boost top-10 keywords, 36% organic revenue growth) - https://lyxelandflamingo.com/case-studies/seo/biotique/
- Sleepwell - SEO (1950% growth top-10 targeted keywords) - https://lyxelandflamingo.com/case-studies/seo/sleepwell/
- Timex - SEO (5X organic revenue growth) - https://lyxelandflamingo.com/case-studies/seo/timex/

## Blog
URL: https://lyxelandflamingo.com/blogs/
Recent posts (as of August 2026):
- How to Read Brand Search Volume as a Demand Signal - https://lyxelandflamingo.com/blogs/media-operations/how-to-read-brand-search-volume-as-a-demand-signal/
- MTA vs MMM vs Incrementality: Which Attribution Model Fits You - https://lyxelandflamingo.com/blogs/media-operations/mta-vs-mmm-vs-incrementality-which-attribution-model-fits-you/
- Stop Optimising to the Wrong Number: A CXO's Guide to Media Measurement - https://lyxelandflamingo.com/blogs/media-operations/stop-optimising-to-the-wrong-number-a-cxos-guide-to-media-measurement/
- Quick Commerce Festive Rush: How Blinkit, Zepto, and Instamart Are Changing Diwali Shopping Behaviour - https://lyxelandflamingo.com/blogs/third-party-marketplaces/quick-commerce-diwali-shopping-blinkit-zepto-instamart/
- 10 Festive Trends Every Brand Should Watch This Season - https://lyxelandflamingo.com/blogs/third-party-marketplaces/10-festive-trends-every-brand-should-watch-this-season/
- The Festive Readiness Playbook - https://lyxelandflamingo.com/blogs/third-party-marketplaces/the-festive-readiness-playbook-getting-marketplace-ready-before-big-billion-days-and-the-great-indian-festival/
- Festive Season Inventory & Buy Box Strategy - https://lyxelandflamingo.com/blogs/third-party-marketplaces/festive-season-inventory-buy-box-strategy-amazon-flipkart/
- The Diwali Gifting Shopper: Intent, Timing and Creative - https://lyxelandflamingo.com/blogs/third-party-marketplaces/the-diwali-gifting-shopper-intent-timing-and-creative/

## Elevate (Reports & Events)
- The Marketers Compass - Jan '26 - https://lyxelandflamingo.com/elevate-the-marketers-compass/
- Scaling Beyond Borders - https://lyxelandflamingo.com/elevate-scaling-beyond-borders/
- The Festive Edit - July '25 - https://lyxelandflamingo.com/elevate-festive-2025/
- L&F META DAY - https://lyxelandflamingo.com/metaxlyxel/

## Brands / Clients
Vivo, United Colors of Benetton, Timex, The Body Shop, Syska, Agilus Diagnostics, Reebok, Philips, Paper Boat, Panasonic, Organic India, Omega, Olympus, National Geographic, Miller, Merino, JNTO, Indigo, Hershey, HDFC Life, Grohe, GQ, Fossil, Delta, Dabur, Condé Nast, Cipla, Bosch, ASICS, AMD, Blackberrys, Charles & Keith, VLCC, UCB, Converse, O3+, and 350+ others.

## Partnerships
Tata 1mg, TikTok, Apollo Hospitals, Snapchat, Flipkart, Taboola, Shopify, Noon, Microsoft, Instagram, Meta, Myntra, Amazon, Google.

## Locations
- **Delhi NCR, India:** Ground Floor, 1st Floor, Tower-A, Unitech Cyber Park, Durga Colony, Sector 39, Gurugram, Haryana 122003
- **Mumbai, India:** Cabin No. G12, 5th Floor, Technopolis Knowledge Park, Mahakali Caves Rd, Chakala, Hanuman Nagar, Andheri East, Mumbai, Maharashtra 400093
- **Bangalore, India:** Indiqube Sigma, Nexus, Ground Floor, No.3/B, 3rd Block, SBI Colony, Koramangala, Bengaluru, Karnataka 560034
- **Dubai, UAE:** 12th Floor, Cayan Business Centre, Barsha Heights, Dubai

## Social
- Facebook: https://www.facebook.com/lyxelandflamingo
- Instagram: https://instagram.com/lyxelandflamingo
- YouTube: https://www.youtube.com/@lyxelandflamingo
- LinkedIn: https://www.linkedin.com/company/lyxelandflamingo/