L&F IN MEDIA
Lyxel&Flamingo wins digital mandate for Boddess
Lyxel&Flamingo has been appointed as the digital media and performance marketing agency for Boddess, the multi-brand beauty-tech retailer, following a competitive pitch process.
Is the Kidfluencer poised for growth?
What’s common between Kobe Eats, Mila & Emma Stauffer, Ava & Leah Clements, Coco, and Everleigh Rose?
The power of UX experience to influence consumer purchases
The share of ecommerce in Indian retail market has grown substantially since the onset of the pandemic last year.
Lyxel&Flamingo bags social media mandate for VEGA
Following a competitive pitch, Lyxel&Flamingo has been appointed as the creative agency for VEGA, one of India’s leading brands for personal care appliances and beauty care accessories.
Dev Batra, Lyxel&Flamingo, on the life lessons he learnt from Formula 1
Way back in 2013, one of the first clients we got on board was Formula 1 (F1) – the last year we witnessed its magic on the tracks in India!
Lyxel&Flamingo wins social media mandate for McNROE’s Code
McNROE Consumer Products has awarded the social media mandate for Code, it's male grooming and perfume brand, to Lyxel&Flamingo, following a multi-agency pitch.
The X-Factor In CX- Using Data For Improving Consumer experiences
I love shoes, mostly sneakers and do tend to splurge quite a bit on them. It was my birthday recently and my wife decided to pamper me.
Making digital accountable in the journey of brand building
Isn’t it ironic that the most measurable and transparent medium at times, continues to be treated as second fiddle to TV advertising – when in fact, building a brand purely on digital media is indeed possible.
Lyxel&Flamingo expands operations, opens office in Bengaluru
The agency grew at almost 100% CAGR in the last three years, added 75+ employees and 40 new clients in 2020
Don’t just cut through the noise, go ahead and roar
If a picture’s worth a thousand words, a video’s worth a thousand pictures and even more so in the digital world. Covid-19 Lockdown has only accelerated this trend.
MY JOURNEY AS AN OUTSIDER
Dev Batra, Co-Founder and CEO, Lyxel&Flamingo talks about how he tackled the challenge of handling a sales portfolio before he took the entrepreneurial path...
8th White Page Leadership Conclave - 2020 Featuring '100 Most Admired Brands 2020' And '100 Inspirational Leaders 2020', An Initiative By White Page International
The elite list of '100 Most Admired Brands & Inspirational Leaders' which features the epic journey of prominent brands and leaders across industries is out in the market and was revealed at the 8th White Page Leadership Conclave (virtual) held on 28 and 29 November 2020.
Marketing in the era of post-Covid digitization - What will a CMOs new arsenal be?
The ability to break habits and induce new ones has always been the real litmus test of great marketing. But marketing norms are in a state of evolution right now. It sure is nothing more than wishful thinking right now, but we are hopeful that in a future not too far, the masks will be off and Covid-19 would be a horror of the past. And normalcy shall prevail.
OTT censorship and the market effect
It may not seem like it’s going to be almost one year since the first Covid-19 case was reported in China. It has had adverse effects on economies across the globe and this narrative has been similar here at home too.
Do brands have to worry about breaking away from clutter this festive season?
It’s that time of the year again! Festivities are in full swing as the country gears up for the biggest festival of the calendar year – Diwali.
Agency Feature Lyxel&Flamingo
Started in 2015, Lyxel&Flamingo is a full-service marketing agency. They aim to help brands structure and grow their branding and more.